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Hydden: The Identity Intelligence Play
18-person team, $2.5M revenue, tackling the identity chaos problem
Identity management is broken—Hydden is here to fix it. With just 18 employees and $2.5M in revenue, this stealthy startup is tackling the billion-dollar problem of 'identity drudgery' by providing real-time observation and evidence-backed control. But can a small team disrupt an industry dominated by giants like Okta and SailPoint?
"Hydden isn't just another identity platform—it's a surgical strike against the chaos of modern identity sprawl."
The Problem They Solve
Modern enterprises have identities scattered across hundreds of systems—SaaS apps, legacy databases, cloud platforms. Hydden's promise is singular: discover every identity, observe behavior in real-time, and act with confidence. Their approach moves beyond traditional IAM to something more observant, more intelligent, and frankly, more necessary in today's fragmented tech landscape.
The Growth Narrative
With 1,005 monthly visits and a global rank of #14M, Hydden is clearly early-stage. But here's the telling detail: 42% of their traffic is direct—meaning people are typing 'hydden.com' directly into browsers. This isn't accidental traffic; it's intentional. Their organic search sits at 33%, suggesting they're building awareness through channels beyond traditional SEO. The 'hydden' keyword itself has 20 monthly searches—a small but dedicated following.
The team's composition is telling: Jai Dargan (Co-Founder & CEO), Steve Goldberg (Head Product Marketing), Jasmine Chabra (Head Product Design and Strategy). This is a product-led founding team, not a sales-first one. They're building for practitioners, not just procurement departments. Their tech stack—jQuery, Tailwind CSS, Bootstrap—suggests they're pragmatic builders, not chasing the latest framework.
- 18-person team with $2.5M in revenue—high efficiency per employee
- 42% direct traffic indicates strong brand recall and returning users
- Product-first founding team with deep design and engineering expertise
- Niche focus on identity observation vs. traditional access management
The Verdict: Niche Play or Future Giant?
Hydden is playing a long game in identity intelligence. With $2.5M revenue from 18 people, they're proving product-market fit before scaling. The direct traffic suggests they're building something sticky. But the question remains: can they expand beyond their current niche to capture the massive identity management market? Watch this space.
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https://hydden.com/wp-content/uploads/2024/09/Featured-Image.png
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Hydden: Discover, Observe & Control Every Identity
End identity drudgery. Discover every identity, observe behavior in real-time, & confidently act with evidence-backed control.
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About hydden.com
End identity drudgery. Discover every identity, observe behavior in real-time, & confidently act with evidence-backed control.
Company Overview
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Technology Stack
hydden.com uses 24 technologies across their website including Font Awesome, Google Fonts, Okta, PHP, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
hydden.com receives approximately 1.0K monthly visitors and ranks #14,146,655 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:07 on the site.
The majority of hydden.com's traffic comes from .
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