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hydrow.com
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hydrow.com

21 technologies
VerifiedGrowingVisit235.0K/mo$20M13921 Tech25 Leads
Deep Dive

Hydrow: More Than Just Rowing

Can Hydrow row its way to long-term fitness dominance amid a sea of connected fitness rivals?

Hydrow isn't just selling rowing machines; it's selling an immersive fitness experience, banking on the allure of athlete-led workouts and a premium aesthetic.

234K+
Monthly Visits
50%
Organic Traffic
4.2/5
Trustpilot Rating
$110M+
Funding Raised

"Hydrow is betting that high-quality content and a premium experience are the keys to surviving the connected fitness wars."

Targeting the Affluent Fitness Enthusiast

Hydrow's price point clearly positions it towards a wealthier demographic willing to invest in a premium home fitness experience. The focus on athlete-led workouts and high-quality video content further appeals to users seeking more than just a workout; they crave inspiration and connection.

Riding the Wave of Home Fitness

While the pandemic-fueled boom in home fitness is cooling, Hydrow's strategy of focusing on a specific niche—rowing—and delivering a superior experience might be enough to sustain growth. The reliance on 'Hydrow' as the top keyword (8,690 monthly volume) indicates strong brand recognition, but the opportunity lies in capturing more generic 'rowing machine' (47,090 monthly volume) searches.

The company's tech stack, featuring Next.js, Tailwind CSS, and integrations with tools like Google Analytics and Hotjar, suggests a commitment to a modern, data-driven approach to web development and user experience optimization. The use of lazy loading and priority hints indicates a focus on website performance.

Generic Rowing Machines
Immersive, Live Outdoor Reality™ Experience
Solitary Workouts
Athlete-Led Training
Basic Performance Metrics
HydroMetrics™ & Tailored Programs

Hydrow's Future: Row or Sink?

With significant funding and a solid Trustpilot score, Hydrow has the potential to become a leader in the connected fitness space. However, success hinges on their ability to expand their reach beyond their core demographic and continue innovating their content and technology.

What tech stack does Hydrow use?

42 detected
Security1
Cloud & Hosting2
Marketing Automation1
Web Standards1
UI Libraries2
Frontend Frameworks1
Tracking & Analytics21
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
P
PostHog
H
Hotjar
H
Hotjar
M
Microsoft Clarity
M
Microsoft Ads (Bing)
H
HubSpot
P
PostHog
G
Google Tag Manager
H
Hotjar
H
HubSpot
A
Amazon CloudFront
A
Analytics Service
G
Google DoubleClick
F
Facebook Pixel
B
Bing
M
Microsoft Clarity
F
Facebook
T
Tracking Pixel

How much traffic does Hydrow get?

Traffic & Engagement

235.0K
Monthly Visits
2.2
Pages/Visit
1:14
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend+22%
192.5K
Oct 2025
Oct
206.3K
Nov 2025
Nov
235.0K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
37%
Social
3%
Referrals
6%
Email
0%
Paid
3%

Where is Hydrow's audience located?

🌍60.5%
🌍2.7%
🌍2.5%
🌍2.4%
🌍2.2%

What keywords does Hydrow rank for?

5 keywords
1hydrow8.7K vol$1.88
2hydrow rowing machine3.7K vol$1.61
3rowing machine47.1K vol$1.20
4hiit workout10.8K vol$0.73
5is hydrow rowing machine with water810 vol

How is Hydrow's SEO?

Open Graph Image

OG Image preview
og:image

https://res.cloudinary.com/hydrow/image/upload/f_auto/q_auto/v1666969227/Social/Social_Homepage.png

Meta Tags

title43 chars

Hydrow Rowing Machines | Arc, Wave & Origin

description144 chars

Build strength with fluid motion. Shop Hydrow rowing machines—Arc, Wave & Origin—plus Athlete-led workouts, HydroMetrics, and tailored programs.

languageEN

H1 Tags

h1Real strength keeps moving

Schema Types

WebSiteOrganization

What is Hydrow's revenue?

$20M
Annual Revenue
139
-21%
Employees
$140K
Revenue/Employee
$111M
Total Funding
$1.0B
Valuation
Cambridge, United States
Headquarters

Who works at Hydrow?

Loading leads...

What do customers think of Hydrow?

Hydrow

Hydrow

4.2
10,037 reviews
✓ Claimed

Categories

Physical Fitness Program#10

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
2.0 days
Claimed Date
2/25/2019

Contact Information

Address:
10 Summer St. 5th Floor
Boston, US

Reviews (20)

Filter by rating:
Amanda C
1/9/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 11/28/2025
Delivery is long and hard but worth it

We ordered the hydrow machine on a black Friday special, expecting to have it by Christmas. The accessories (the special) arrived quickly and we were surprised that the tracking for the rower said we would be contacted for a delivery appointment by December 9! Well, that was misleading and we didn't actually receive it until January 2, almost a month later. So why is this 5 stars? The customer service at Hydrow is outsourced and the shipping is outsourced. Nevertheless, The Hydrow support team worked to get the shipping delay resolved and basically gave me a dedicated person who proactively touched base with me regularly until the machine was delivered. The machine itself is perfect: looks great, feels sturdy, works like a rower! The workouts are fun and more variety than you would expect for a rower, plus lots of off-rower workouts. Most are around 10 minutes so you can mix and match to create what you want. So, the shipping was aggravating AF - I nearly cancelled the order. But now that I have it, the labor is fading away. #iykyk

Company Response1/12/2026

Thank you so much for taking the time to share such a thoughtful and honest review. We truly appreciate your patience during what was clearly a frustrating delivery experience—especially around the holidays. That said, we’re really glad to hear our support team was able to stay closely connected with you and help get things across the finish line. It means a lot to know their proactive communication made a difference during the delay. We’re even happier to hear that now that your Hydrow has arrived, it’s living up to expectations. Hearing that the frustration is starting to fade and the enjoyment is kicking in is exactly what we hope for. Thank you again for sticking with us and for giving Hydrow a chance. We’re excited to be part of your fitness journey.

Maggie H
12/27/2025
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 12/26/2025
Absolutely love my Hydrow rower

Absolutely love my Hydrow rower. Great training for newbies like me, and the workouts can be intense or casual- whatever you pick. My only complaint is the seat is small and somewhat hard for those of us that are overweight and just starting our weight loss / fitness journey.

Company Response12/29/2025

Thank you for your review, we’re so glad you’re loving your Hydrow and finding the training helpful, and we appreciate your feedback on the seat comfort as you begin your fitness journey!

Debra Lizarraga
12/25/2025
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 12/24/2025
Fast response

My Question was answered and taken care of within a few hours.

Company Response12/26/2025

Thank you for your review. We’re glad to hear our team was able to respond quickly and resolve your question within hours!

Karen Dudich
11/29/2025
🇺🇸 United States3 reviewsDomainLinkVerified
Experience date: 11/29/2025
Bought 4 yrs ago and so glad I bought…

Bought 4 yrs ago and so glad I bought it! The Hydrow team is such am amazing benefit to this system !

Company Response12/1/2025

Thank you so much for sharing this! We designed Hydrow with longevity in mind, and I'm thrilled to hear you’re still loving your rower after four years — that means the world to us. Knowing that our team has been a meaningful part of your experience is truly appreciated. We’re here to support you every step of the way.

Benjamin Laney
11/28/2025
🇺🇸 United States2 reviewsInvitationApiVerified
Experience date: 11/21/2025
Great investment for your health

I have been wanting a Hydro for. A few years , and now that I finally got one, I was finally able to pick up an enjoyable exercise routine, after 11 days, I am feeling more energized, and I know in time I will trim out and be able to lower my BP and Cholesterol meds . Another win.

Company Response12/1/2025

Hi Benjamin - Thank you for sharing your story with us! We’re so glad you finally brought Hydrow into your routine and that it’s already helping you feel more energized. It’s incredible what just a little consistency can do, and it sounds like you’re well on your way to even more wins ahead. We’re cheering you on as you work toward your health goals — you’ve got this.

Frequently Asked Questions about Hydrow

What is Hydrow's Revenue?
Hydrow generates approximately $20M in annual revenue. With 139 employees, that's $140,000 per employee. The company has raised $111M in total funding.
What does Hydrow do?
Build strength with fluid motion. Shop Hydrow rowing machines—Arc, Wave & Origin—plus Athlete-led workouts, HydroMetrics, and tailored programs.
How fast is Hydrow growing?
Hydrow employee count has changed by -21% year over year.
What technologies does Hydrow use?
Hydrow uses 21 technologies across their website including Media, Security, Cloud & Hosting. Key technologies include Cloudinary, HSTS, AWS CloudFront, Vercel.
Who are Hydrow's competitors?
Hydrow's main competitors include Ergatta, Peloton, Tonal, Aviron. These companies operate in similar markets and compete for the same customer base.
What do customers think of Hydrow?
Hydrow has a Trustpilot score of 4.2 out of 5 (4 stars) based on 10,037 customer reviews.

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What are Hydrow's key pages?

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About hydrow.com

Build strength with fluid motion. Shop Hydrow rowing machines—Arc, Wave & Origin—plus Athlete-led workouts, HydroMetrics, and tailored programs.

Company Overview

hydrow.com
Website
sports
Industry
#193,688
Global Rank
235.0K
Monthly Visitors
21
Technologies
25+
Employees

Contact hydrow.com

Technology Stack

hydrow.com uses 21 technologies across their website including Cloudinary, HSTS, AWS CloudFront, Vercel, and more.

Media

Cloudinary

Security

HSTS

Cloud & Hosting

AWS CloudFront, Vercel

Marketing Automation

HubSpot

Advertising

Microsoft Ads, Facebook Pixel

Analytics & Marketing

RudderStack, PostHog, Clarity, Hotjar +2 more

Traffic & Audience

235.0K
Monthly Visits
44%
Bounce Rate
2.2
Pages/Visit
1:14
Avg. Duration

hydrow.com receives approximately 235.0K monthly visitors and ranks #193,688 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:14 on the site.

The majority of hydrow.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is hydrow.com?
Build strength with fluid motion. Shop Hydrow rowing machines—Arc, Wave & Origin—plus Athlete-led workouts, HydroMetrics, and tailored programs.
What technologies does hydrow.com use?
hydrow.com uses 21 technologies including Cloudinary, HSTS, and 15 more. View the full tech stack analysis above.
How do I contact hydrow.com?
You can contact hydrow.com through their contact page.
What are hydrow.com's social media accounts?
hydrow.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is hydrow.com hiring?
Check hydrow.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is hydrow.com?
hydrow.com receives approximately 235.0K monthly visitors and ranks #193,688 globally. Traffic is growing by 13.9% month-over-month.

Related Searches

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This page provides publicly available information about hydrow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hydrow.com directly at https://hydrow.com.