hypeauditor.com
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HypeAuditor: The Data-Driven Influencer Gatekeeper
A $11M revenue machine auditing the influencer economy's authenticity crisis.
In a market saturated with vanity metrics and inflated follower counts, HypeAuditor emerged as the forensic accountant for the influencer economy. It’s not just a tool; it’s a lie detector for brands tired of paying for ghosts.
"HypeAuditor doesn't sell dreams; it sells data. In an industry built on perception, they are the auditors of reality."
The Trust Paradox
Despite a modest 2.1/5 Trustpilot rating, HypeAuditor commands a dominant position in the market. This discrepancy highlights a critical insight: in B2B influencer marketing, utility often trumps sentiment. Brands aren't looking for a friend; they are looking for a verification tool that protects their budget from fraud. With 65,424 backlinks and 79 employees, they have built a moat of authority that user complaints struggle to breach.
Traffic Dominance
The traffic profile is telling. With 57% of traffic coming from organic search and 34% direct, HypeAuditor has achieved high-intent dominance. They rank for high-volume terms like 'Instagram engagement rate calculator' (8,710 monthly volume) and 'hypeauditor' (67,010 volume). This isn't accidental traffic; it's a capture of users actively seeking to validate influencer ROI before spending a dime.
The company's tech stack reveals a modern, scalable approach. Utilizing PostHog for product analytics alongside Google Tag Manager and LinkedIn Insight Tag, they are aggressively optimizing conversion funnels. The use of Tailwind CSS and Bootstrap suggests a focus on rapid UI iteration and a clean, data-heavy dashboard experience for their users.
- Niche Dominance: They own the 'audit' keyword category, capturing high-intent traffic.
- Revenue Efficiency: $11.1M revenue with ~79 employees suggests high revenue per employee (~$140k).
- Global Ambiguity: Traffic data shows 'undefined' top countries, suggesting either privacy-focused analytics or a fragmented, global user base.
- High Volume, Low Friction: Their top keywords are calculator-based, acting as a free funnel into paid audits.
The Verdict: A B2B Utility Play
HypeAuditor succeeds by solving a specific pain point: fraud. While user sentiment lags, the financial metrics and traffic dominance prove that in B2B, solving a costly problem beats being liked. It is the essential gatekeeper for the influencer economy.
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100% AI-Powered Influencer Marketing Platform | HypeAuditor
Data-driven Influencer marketing platform for brands & agencies that helps to find the best influencer, analyze the market, track and measure influencer campaigns.
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HypeAuditor - All-in-one solution for influencer marketing
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Reviews (20)
Great tool to find niche creators
We focus on highly specialized B2B influencers on IG and YouTube, and finding such accounts is not easy at all. It is possible to find a few manually, but if you need several dozens or even hundreds, it is almost impossible without a special tool. HypeAuditor has been a great help for us. Their database is huge, and with the keyword and AI search features, we can find even very niche and specific creators that match our exact requirements. We also use their tools for outreach and campaign tracking, this combination saves us tons of time and effort, and allows to scale fast
I consider Hypeauditor to be the easiest way to find suitable influencers.
Before we started working with Hypeauditor, we had to spend several hours a day searching directly on Instagram and YouTube for collaborators and their contact details. Even if the influencers' channels looked good and had great numbers, there was always a little fear that we would choose the wrong ones. Today, I can entrust my student assistant with finding new partners for us, keeping in touch with existing ones and neutrally assessing whether our campaigns are well received. As a small fundraising organisation, it is important for our brand to do the right thing - and with Hypeaudior we can be sure that we are. The training was more involved than we thought, but this was mainly due to our learning curve for influencer marketing itself, rather than the programme. The support was very helpful in helping us understand the software!
HypeAuditor helps us to scale out influencer marketing Campaigns
HypeAuditor is an incredible tool. Tasks that used to take us 40 hours a month now only take around 10 hours. We're saving over 70% of our time!
Thank you so much for sharing your positive experience with HypeAuditor! We're thrilled to hear that our platform has helped you scale out your influencer marketing campaigns efficiently. If you have any questions or need further assistance, please don't hesitate to reach out. We're here to support you every step of the way on your influencer marketing journey.
Great tool for creating lists
Great tool for creating lists and identifying potential collaborators. The reports are detailed and contain useful and thorough information. The team is proactive and responsive to any doubts or questions.
Thank you for your positive feedback on HypeAuditor! Our team is dedicated to providing excellent support, and we're delighted that you've found us to be proactive and responsive to any doubts or questions you may have. If you ever need assistance or have any further questions, please don't hesitate to reach out. We're here to help! Thank you for choosing HypeAuditor for your influencer marketing needs!
I like HypeAuditor
I like HypeAuditor, I find they have the best data among such services. The database of influencers is huge, and the search engine provides a range for every case. Especially it is helpful for EU market, as it's hard to find those in US-based services.
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About hypeauditor.com
Data-driven Influencer marketing platform for brands & agencies that helps to find the best influencer, analyze the market, track and measure influencer campaigns.
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hypeauditor.com uses 21 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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hypeauditor.com receives approximately 741.8K monthly visitors and ranks #72,315 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:57 on the site.
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