hyperoptic.com
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Hyperoptic: The UK's Full-Fibre Disruptor
How a 1,875-person company is delivering gigabit broadband to 1M+ monthly visitors.
In the crowded UK broadband market, Hyperoptic isn't just competing—it's redefining the baseline for speed and affordability. With a £20 entry point for full-fibre, they're turning the 'average UK broadband' narrative on its head.
"Hyperoptic proves that gigabit speeds don't have to come with a premium price tag—they're making it the standard."
The Growth Engine
With 33% of traffic coming from organic search, Hyperoptic has mastered the art of being found. Their top keyword—'hyperoptic'—drives nearly 46,000 monthly searches, indicating strong brand recognition. But the real insight is in the direct traffic: 59% of visitors navigate straight to the site, suggesting a loyal customer base and high intent.
Customer Trust at Scale
46,803 Trustpilot reviews and a 4.6/5 rating aren't just vanity metrics—they're a testament to execution. For a company with nearly 2,000 employees and $853M in revenue, this scale of positive feedback indicates operational excellence. The 59% direct traffic share further reinforces that customers aren't just browsing; they're returning.
The competitive landscape reveals a fascinating dynamic. While 'community fibre' appears as a top keyword with similar volume, Hyperoptic's brand loyalty (evidenced by direct traffic) suggests they've moved beyond price competition into territory where service reliability drives retention.
- Full fibre from £20/month—undercutting legacy providers significantly
- 48x faster than UK average speed claim positions them as category leaders
- Strong technical stack (Tailwind, Bootstrap, Zendesk) ensures scalable user experience
- Social presence across Twitter, LinkedIn, Instagram, and Facebook for multi-channel engagement
Hyperoptic is the blueprint for infrastructure-led disruption
They're not selling broadband—they're selling the future of connectivity at today's prices.
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5 keywordsHow is Hyperoptic's SEO?
Open Graph Image
https://www.hyperoptic.com/wp-content/uploads/2024/08/website-thumbnail.jpg
Meta Tags
Hyperoptic | Full Fibre Optic Broadband Provider
Hyperfast & Super Affordable Fibre Optic Broadband. Over 48x faster than the UK's average broadband speed. Check out our fibre broadband deals today!
homepage
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Hyperoptic Full Fibre Broadband
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Reviews (20)
Fast Speeds and excellent service
Excellent service got it set up fast was very friendly and internets speeds are brilliant!
Great customer service from the start
Great customer service from the start . Always have a person to talk to for help. Had my full fibre broadband installed on a weekend which was great . The installation took less than an hour with no mess and is all tucked away.
Maiijana
The person who I had a conversation with was very helpful in a good manner and had dealt with my enquiry so thanks to her for supporting my enquiry also it got dealt with in a quick timing too thanks from your customer
Great service and internet very…
Great service and internet very pleased, Hyperoptic have been very helpful with their service also their internet speed is very fast and reliable.
My internet went down yesterday
My internet went down yesterday, I got hold of hyperoptic today and the service I received from Nina was outstanding. Thanks again for the great service
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About hyperoptic.com
Hyperfast & Super Affordable Fibre Optic Broadband. Over 48x faster than the UK's average broadband speed. Check out our fibre broadband deals today!
Company Overview
hyperoptic.com Social Media
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Technology Stack
hyperoptic.com uses 20 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
hyperoptic.com receives approximately 1.0M monthly visitors and ranks #44,980 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:37 on the site.
The majority of hyperoptic.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hyperoptic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hyperoptic.com directly at https://hyperoptic.com.