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Hyperplane.ai: Nubank's AI Trojan Horse
A 10-person, $1M revenue startup just got acquired to turbocharge a 100M+ customer bank
In a move that screams 'talent acquisition' more than 'product acquisition,' Nubank just swallowed Hyperplane.ai—a tiny 10-person team with $1M in revenue—to cement its AI-first strategy. This isn't about buying a product; it's about buying a brain.
"Nubank didn't buy Hyperplane's traffic—it bought its DNA. This is a stealth talent raid disguised as a strategic acquisition."
The Invisible Giant
Hyperplane.ai operates with zero digital footprint—no organic traffic, no backlinks, no SEO game. Yet they landed on Nubank's radar. This proves that in enterprise AI, your GitHub commits and technical reputation outweigh your marketing budget. With only 10 employees, their leverage was pure technical excellence, not scale.
The Acquisition Math
At $1M revenue with 10 employees, Hyperplane was generating $100K per employee—respectable for a niche B2B AI shop. But Nubank's move reveals the real value: when you're scaling AI across 100M+ customers, $1M in revenue is noise. The real asset is the team that built the infrastructure to serve that revenue.
Nubank's acquisition reveals a brutal truth in fintech: the race for AI supremacy isn't being won by companies with the most data—it's being won by companies with the best algorithms. With Rohan Ramanath (Co-Founder) now on Nubank's payroll, the bank gains not just code, but a proven playbook for embedding AI into financial services at scale.
- Nubank's tech stack (WordPress, PHP, Tailwind) suggests Hyperplane's AI will layer on top of legacy infrastructure
- Zero organic traffic means Hyperplane was never a consumer product—this was pure B2B infrastructure
- The 10-person team size indicates a focused, high-impact engineering culture
The Talent War Just Got Personal
In 2024, the best AI companies aren't selling software—they're selling themselves to the giants who can scale their impact.
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Nubank acquires Hyperplane to accelerate AI-first strategy - Nu International
AI technology will power Nubank's platform, providing deeper insights into customer needs and creating hyper-personalized digital financial services; Hyperplane's systems will integrate seamlessly, with immediate benefits
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