hyperwear.com
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Hyperwear: The B2B Fitness Giant Hiding in Plain Sight
How a 12-person team built a $1.9M revenue business targeting functional fitness athletes
While most DTC fitness brands chase influencer hype, Hyperwear is quietly building a fortress in functional fitness with $1.9M in revenue and a team of just 12. This isn't another gym apparel startup—it's a precision-targeted equipment company that's cracked the code on home gym essentials.
"They don't sell fitness gear—they sell results through hyper-specialized equipment designed for the post-pandemic home gym revolution."
The Functional Fitness Fanatic
Hyperwear's customer isn't your average gym-goer. They're targeting the Hyrox-obsessed, rucking-enthusiast who's spending $200+ on weighted vests and cooling gear. With 'weighted vest' generating 43,830 monthly searches, they've positioned themselves at the intersection of strength training and functional fitness. The 41% direct traffic proves they're building a brand that people seek out by name, not just stumble upon.
The Home Gym Infrastructure Play
Post-2020, the home gym market exploded. Hyperwear didn't chase the trend—they built the infrastructure. Their blog shows they're creating content for 'training for Hyrox at home,' targeting a specific, high-intent audience. With 69.5% of traffic from undefined sources (likely direct and branded), they're dominating a niche that doesn't rely on broad market appeal.
The tech stack tells a story of modern efficiency: Vite for performance, Tailwind CSS for rapid iteration, and PWA capabilities for mobile-first fitness enthusiasts. They're not wasting resources on bloated infrastructure—every dollar goes back into product and customer acquisition.
- Precision targeting: 43,830 monthly searches for 'weighted vest' with minimal competition
- Lean operations: $158K revenue per employee—exceptional for hardware-adjacent fitness
- Direct traffic dominance: 41% of users come directly, indicating strong brand recall
- Social proof: Active across 5 platforms, with TikTok leading the content strategy
The Unsexy Fitness Giant
While everyone chases DTC apparel margins, Hyperwear is building a moat in functional fitness equipment with 12 people and $1.9M in revenue. They're not sexy, but they're profitable, focused, and dominating a niche that's growing faster than the broader fitness market.
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Explore Hyperwear's cutting-edge fitness gear and wellness apparel. The best weight vests, workout sandbags, cooling vests, rucking backpacks for great results.
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Reviews (2)
Hyper wear elite vest - fabric is developing holes under the weights
Very disappointed. The fabric quality is extremely poor. I have owned the vest for 15 weeks, and the fabric around some of the exterior weight pockets is already threadbare. In several areas, small holes are forming directly beneath the weights. I purchased the vest for walking my small dog and chose the 10 lb option rather than 15 lb, noting that additional weights can be added by doubling up in the pockets. Despite this light, low-impact use, the vest is failing. Customer service refused to replace it, claiming the holes are due to “wear and tear” rather than a fabric defect. If the vest cannot withstand 15 weeks of daily walking without developing holes, it is clearly not suitable for the activities they advertise—running, strength training, HIIT—or for the additional weights they claim can be added. High price does not guarantee quality. Do not waste your money.
Rigid Customer Service Despite Immediate Post-Order Request
I ordered a 15lb weight vest from Hyperwear, and within minutes realized I wanted the 20lb version. I contacted customer support immediately — before business hours even began — to request the upgrade and offered to pay the price difference. Unfortunately, by the time support responded, they said the order had already shipped and refused to honor the upgrade fee. My only option was to purchase the 5lb weight booster separately at full retail, with international shipping and duties — significantly more expensive than the original upgrade. I wasn’t asking for anything free — just the same $45 add-on price I would’ve paid during checkout. Despite escalating politely, including a message to the CEO, they stuck to policy and wouldn’t make an exception. The product might be great, but the customer service experience was disappointingly rigid. I expected more flexibility and goodwill from a brand in this space.
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About hyperwear.com
Explore Hyperwear's cutting-edge fitness gear and wellness apparel. The best weight vests, workout sandbags, cooling vests, rucking backpacks for great results.
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hyperwear.com uses 32 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
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hyperwear.com receives approximately 70.7K monthly visitors and ranks #435,877 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:06 on the site.
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