i-360.com
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i-360: The Data-Driven Political Powerhouse
Inside the $24M company turning voter data into political strategy
In the high-stakes arena of political technology, i-360 isn't just collecting data—it's weaponizing it. With a tagline that screams confidence ('THE DATA IS THE DIFFERENCE®'), this 158-person firm is quietly building the infrastructure for modern political campaigns.
"The data isn't just the difference—it's the entire playbook. i-360 has built a moat where political insight meets actionable intelligence."
The Political Brain Trust
Led by CEO Chuck DeFeo with a C-suite that reads like a political war room—Mark Positano (Head Political), Justin Kimbler (VP Data Science), and Eric Aldrich (VP Analytics). This isn't a tech company dabbling in politics; it's a political intelligence firm with serious tech chops. Their 26% organic search traffic suggests campaigns aren't just finding them—they're actively seeking their data-driven edge.
The Traffic Paradox
Here's what's fascinating: 68% of traffic comes directly to i-360.com. This isn't SEO magic—it's brand dominance. Campaign managers and political operatives are typing 'i360' directly into their browsers. The 320 monthly searches for 'i360 voter log in' reveal a captive audience of political professionals who depend on this platform daily. They're not browsing; they're working.
The keyword strategy tells a story of specificity. 'Demographics' at 39K monthly searches shows broad appeal, but 'i360 pricing' at 210 searches reveals serious buyers in the evaluation phase. This is enterprise-level political tech, not consumer software. The company's pricing page isn't hidden—it's a conversion funnel for campaigns ready to invest in data.
- Direct traffic dominance (68%) signals brand loyalty in a fragmented market
- Political-specific keywords show deep integration with campaign workflows
- Revenue per employee of ~$154K suggests high-value enterprise contracts
- The C-suite is built for politics first, tech second—critical for market fit
The Unsexy Billion-Dollar Play
While everyone chases consumer AI, i-360 is building the essential infrastructure for political power—proving that in politics, data isn't just king; it's the entire kingdom.
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About i-360.com
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i-360.com uses 24 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
i-360.com receives approximately 33.6K monthly visitors and ranks #505,153 globally. The website has a bounce rate of 35% with visitors viewing an average of 18.3 pages per visit. Users spend an average of 14:07 on the site.
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