i3screen.com
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The Invisible Workhorse of Healthcare Compliance
i3screen's $5.7M business quietly powers the drug testing industry's backend
In a world obsessed with flashy B2C apps, i3screen has built a $5.7M empire by solving a brutally unsexy problem: making drug testing workflows actually work. They're the plumbing beneath the $30B drug screening industry.
"When your compliance software drives 47% direct traffic, you're not selling software—you're becoming infrastructure."
The Enterprise Trap (And Opportunity)
i3screen's traffic profile reveals their real game: 47% direct traffic means clients aren't discovering them—they're returning. This is classic enterprise software behavior. The 28% organic search is likely dominated by branded queries like 'i3screen drug test locations.' They're not chasing keywords; they're the default choice in a fragmented market.
The Medical Review Officer Moat
Here's what makes them defensible: Janelle Jaworski (Co-Chief Medical Review Officer) and Mary Jo Capodice aren't just executives—they're licensed MDs. In healthcare tech, regulatory expertise is the ultimate moat. While startups chase AI buzzwords, i3screen's leadership team literally holds the medical credentials required to interpret drug test results. That's not a feature; that's a barrier to entry.
Their tech stack tells the same pragmatic story: jQuery, Bootstrap, and Zendesk. This isn't a VC-funded rocket ship burning cash on bleeding-edge frameworks. It's a durable, maintainable system built to last. The presence of Priority Hints suggests they're optimizing for real-world performance, not developer vanity.
- Traffic concentration: 100% from undefined country suggests US market dominance or tracking limitations
- Keyword strategy: Dominates transactional queries ('drug test locations') over informational ones
- Social presence: Active on Twitter/X, YouTube, LinkedIn—broad B2B outreach without viral ambitions
The Unsexy Billion-Dollar Playbook
i3screen proves that in healthcare tech, boring beats hype. They're not building a platform—they're becoming the default utility for an entire industry, one drug test at a time.
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i3screen – Superior Software Solutions
Home: i3screen
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About i3screen.com
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Technology Stack
i3screen.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Customer Support
Zendesk
Traffic & Audience
i3screen.com receives approximately 4.5K monthly visitors and ranks #3,794,082 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:09 on the site.
The majority of i3screen.com's traffic comes from .
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