In the opaque world of Brazilian insurance, i4pro isn't selling policies—it's selling the infrastructure that makes them possible. While competitors fight for the consumer's eye, this tech service firm has built a monopoly on the backend, turning complex insurance operations into a simple, scalable API.

"They don't sell insurance; they sell the ability to sell insurance. That's the moat."

The headline 'seguro pode ser simples' (insurance can be simple) is a masterclass in B2B positioning. It translates the complexity of resseguro (reinsurance), sinistro (claims), and regulatório (compliance) into a promise of simplicity. This isn't for the end consumer; it's for the broker drowning in paperwork. By focusing on the five pillars—emissão (issuance), sinistro, resseguro, financeiro, contábil e regulatório—i4pro has mapped the entire insurance lifecycle into a single, cohesive platform.

• Owns the infrastructure layer, making them sticky and hard to replace
• Revenue per employee is ~$78k, indicating a service-heavy model with high margins
• Dominates search for 'ipro' variants, owning the category term
• 100% traffic concentration in Brazil signals deep domestic focus