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IAND: The Quiet $1.5M Powerhouse in Supply Chain Tech
Why this 17-person UK startup is quietly managing complex ecosystems for SMEs
In a world obsessed with VC unicorns and viral growth, IAND is building something far more sustainable: a digital ecosystem platform that turns supply chain chaos into competitive advantage. With just 17 employees and $1.5M in revenue, they're proving that focused execution beats fundraising hype.
"While everyone chases AI hype, IAND is solving the unsexy but critical problem of supplier collaboration - and making $1.5M doing it."
The SME Power Play
IAND isn't targeting Fortune 500 companies. Their sweet spot is the underserved SME market - the 99% of businesses that get crushed by enterprise supply chain complexity. By focusing on collaboration frameworks and social value metrics, they're turning procurement from a cost center into an innovation engine. The result? A platform that actually drives growth instead of just tracking invoices.
The Revenue Reality Check
Here's the provocative truth: 706 monthly visits is tiny for a B2B SaaS company. But IAND doesn't need viral traffic - they need the *right* traffic. With no VC funding and a $1.5M revenue base, they're proving that product-market fit beats growth hacking. Every visitor is likely a qualified lead in their niche ecosystem management space. This is what bootstrapped discipline looks like.
The tech stack tells the story of a pragmatic, modern team. They're using Tailwind CSS, Bootstrap, and Ant Design - not for flash, but for speed. Zendesk integration shows they care about customer support. HSTS and lazy loading prove they're security-conscious and performance-focused. This isn't a team burning cash on fancy frameworks; they're building for reliability.
- Ecosystem 360º: Their headline promises holistic supply chain visibility - a bold claim that needs delivery
- 17 employees, $1.5M revenue = ~$88k revenue per employee - lean and efficient
- Zero VC funding means they answer to customers, not investors
- LinkedIn presence is 'Indigo' - likely a rebrand or acquisition target in progress
The Unsung B2B Winner
IAND proves that in B2B SaaS, revenue beats hype and focus beats scale. They're not building a unicorn - they're building a business.
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IAND | Digital Ecosystem Management Platform
Unlock the power of your supply chain to drive growth, maximise innovation and help SMEs thrive. The IAND digital platform helps companies to optimise supplier collaboration on projects and frameworks to deliver targets on performance, social value and innovation.
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About iand.com
Unlock the power of your supply chain to drive growth, maximise innovation and help SMEs thrive. The IAND digital platform helps companies to optimise supplier collaboration on projects and frameworks to deliver targets on performance, social value and innovation.
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iand.com uses 17 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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PHP
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Wix
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iand.com receives approximately 706 monthly visitors and ranks #7,392,269 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:00 on the site.
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