iberdrola.com
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Iberdrola.com: The Energy Giant's Digital Paradox
How a $8.6B revenue giant struggles with its own digital front door
When you visit iberdrola.com, the world's leading renewable energy giant doesn't greet you with wind turbines or solar farms—it denies you access. This isn't a technical glitch; it's a strategic choice that reveals everything about how legacy industrial giants think about digital.
"The world's largest renewable energy company builds a digital wall around its own website—prioritizing security over discovery."
The Traffic Paradox
With 664K monthly visits and 62% coming from organic search, iberdrola.com demonstrates remarkable SEO authority. Yet the absence of country data (all 'undefined') suggests either sophisticated geo-targeting or fundamental tracking gaps. The keyword profile reveals a fascinating duality: 'iberdrola' dominates searches (143K volume), but unrelated terms like 'estoicismo' (70K) and 'habilidades blandas' (18K) appear in the top five—either brilliant cross-pollination or keyword stuffing gone wrong.
The Access Denial Strategy
Iberdrola's homepage literally says 'Access Denied'—a bold move for a company that needs public engagement for its green transition. This isn't a bug; it's a fortress mentality. While competitors like Ørsted and NextEra build open digital experiences, Iberdrola locks its doors. The HSTS implementation is their only tech stack mention, suggesting security trumps everything else. For a utility serving millions, this creates friction at scale.
The Trustpilot rating of 2/5 from just 11 reviews tells a story of digital neglect. For a company with 27,320 employees and $8.6B in revenue, this is embarrassingly low engagement. The employee count suggests massive operational scale, but digital presence feels like an afterthought. When your biggest digital asset is a 'deny' page, you're not building a brand—you're managing compliance.
- Dominant organic search presence (62% of traffic)
- 662K backlinks indicating strong external authority
- Fortress mentality: security over accessibility
- Massive revenue-to-digital-engagement mismatch
The Digital Irony
Iberdrola powers the green transition but can't power its own digital transformation. For investors and founders, this is a cautionary tale: scale doesn't equal digital sophistication. The opportunity? Building an energy platform that's as open as its wind farms are vast.
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5 keywordsHow is Iberdrola's SEO?
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Access Denied
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Reviews (3)
Horrible user experience
We wasted over 2 hours changing the email we use for receiving the invoices. Including almost 30 minutes on a phone call. The service person didn't know how to change the email, nor did she know how to guide us to change this information online.
AVOID AT ALL COST WHEN JOINING THEY…
AVOID AT ALL COST WHEN JOINING THEY SAID THEY WOULD SAVE ME MONEY,FAR FROM IT HAD EXTORTIONATE BILLS AVOID,AVOIDAVOID
I was scammed by them
I was scammed by them. They asked me to sign a paper just confirming they were at my place, and they proceeded to cancel my contract with my actual electricity provider, and fake a contract with them. The house isn't even mine, so they cancelled a contract under my landlady's name, and they even cancelled another contract she had with the same company to a completely different house I don't even know!! They have refused to annul the contract, and have gone as far as to threaten me with physical violence. I have reported them to the police.
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About iberdrola.com
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Technology Stack
iberdrola.com uses 1 technologies across their website including HSTS.
Security
HSTS
Traffic & Audience
iberdrola.com receives approximately 664.0K monthly visitors and ranks #83,711 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:56 on the site.
The majority of iberdrola.com's traffic comes from undefined, undefined, .
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