iberiabank.com
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IberiaBank: The Digital Ghost of Regional Banking
A $274M revenue entity with zero public web traffic data is a fascinating paradox
Iberiabank.com redirects to First Horizon, creating a digital identity crisis that masks a $274.5M revenue operation. For investors and product leaders, this isn't just a rebrand—it's a masterclass in legacy infrastructure meets modern banking consolidation.
"When your domain becomes a redirect, you've either evolved—or become invisible."
The Silent Traffic Machine
With zero verifiable monthly visits and N/A global rank, iberiabank.com operates as a ghost in the SEO landscape. Yet the parent entity commands 1,961 employees and generates $274.5M in revenue. This suggests a captive customer base—likely legacy IberiaBank clients who haven't migrated to the First Horizon brand, or enterprise relationships that bypass public web acquisition entirely. For product teams, this is a cautionary tale: brand consolidation without digital migration creates black holes in analytics.
The Acquisition Playbook
The $33M funding round and revenue trajectory point to IberiaBank being positioned as a regional acquisition target or subsidiary arm within First Horizon's portfolio. The tech stack—jQuery, Bootstrap, Tailwind CSS—reveals a Frankenstein's monster of legacy and modern frameworks. This isn't innovation; it's technical debt management. For founders, the lesson is clear: when acquiring regional banks, expect to inherit a decade of inconsistent frontend architecture.
- Brand limbo: IberiaBank exists as a redirect, not a destination
- Traffic blackout: Zero organic visibility despite 1,961 employees
- Tech debt: 17 technologies including jQuery and Ant Design
- Trust gap: Only 1 Trustpilot review suggests low customer engagement
The Verdict: A Holding Company in Banking's Clothing
For investors: This is a legacy asset being milked, not grown. For product leaders: Study this as how NOT to handle brand migration. The revenue is real, but the digital presence is a ghost story.
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First Horizon Bank - A Trusted Choice for Financial Services
First Horizon offers a variety of financial services nationwide. See how we serve our customers through personal, small business, commercial banking, and more.
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IBERIABANK
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Exceptional Customer Service!!
Opened this account last year. It has shown exceptional customer service! Up-to-date technology for ATMs. Our business is very pleased with our new bank. Thanks go out to management at the downtown Jonesboro, Arkansas branch. Thanks, Steve! --TeresaMarie Cope, Sr Partner, RPBB Companies
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About iberiabank.com
First Horizon offers a variety of financial services nationwide. See how we serve our customers through personal, small business, commercial banking, and more.
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iberiabank.com Social Media
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Technology Stack
iberiabank.com uses 17 technologies across their website including Google Fonts, reCAPTCHA, OneTrust, and more.
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Google Fonts
Security
reCAPTCHA
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OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads
Analytics & Marketing
Dynatrace, Clarity, Amplitude, Google Tag Manager +1 more
UI Libraries
Ant Design
Traffic & Audience
iberiabank.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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