9:41
icelandirect.com
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icelandirect.com

25 technologies
VerifiedGrowingVisit5.2K/mo$9M4225 Tech22 Leads
Deep Dive

Icelandirect: The B2B Omega-3 Powerhouse

A $9M revenue B2B manufacturer quietly dominating the bulk fish oil market.

While consumer brands battle for shelf space, Icelandirect operates in the lucrative shadows of B2B supply. They aren't selling vitamins; they are the engine behind them, manufacturing the bulk Omega-3 oils that power the industry.

$9.1M
Annual Revenue
42
Headcount
50%
Direct Traffic
31%
Organic Search

"Icelandirect isn't playing the brand game; they are the infrastructure behind the brand."

The B2B SEO Playbook

With only 5,222 monthly visits, their traffic volume seems low—until you analyze the intent. Ranking for high-value terms like 'buy omega 3 in bulk' (100 volume) and 'icelandirect' (260 volume) suggests a highly qualified, high-ticket pipeline. This isn't a volume play; it's a precision strike on procurement officers and white-label founders.

The Executive Team

Led by President Brandon Miller, the C-suite is structured for operations and expansion. With a VP of Business Development (Andre Melo) and a VP of Technical Services (Chirag Varaiya), the focus is clearly on supply chain integrity and B2B relationship management rather than consumer marketing noise.

Their tech stack reveals a pragmatic approach. Utilizing jQuery, Bootstrap, and Tailwind CSS, they prioritize functional reliability over bleeding-edge frameworks. It's a utilitarian site built to convert, not to impress design awards juries.

  • Vertical Integration: Importer, distributor, and manufacturer under one roof.
  • Niche Dominance: Heavy focus on Icelandic premium fish oils and emulsions.
  • Private Label Ready: Explicit positioning for bulk and white-label partners.
No consumer-facing brand recognition
High-ticket B2B contracts
Low global traffic rank (#3.5M)
Deep supply chain control
No social media presence detected
Recurring wholesale revenue

The Verdict

A classic B2B hidden gem with $9M in revenue and room to scale.

What tech stack does Icelandirect use?

37 detected
Programming Languages1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries4
Tracking & Analytics12
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
G
Google Tag Manager
G
Google Analytics
M
Microsoft Clarity
J
jsDelivr
G
Google APIs
G
Google Static
G
Google DoubleClick
B
Bing

How much traffic does Icelandirect get?

Traffic & Engagement

5.2K
Monthly Visits
1.7
Pages/Visit
0:46
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+13%
4.6K
Oct 2025
Oct
4.4K
Nov 2025
Nov
5.2K
Dec 2025
Dec

Traffic Sources

Search
31%
Direct
50%
Social
10%
Referrals
7%
Email
0%
Paid
1%

Where is Icelandirect's audience located?

🌍61.5%
🌍13.5%
🌍8.8%
🌍8.1%
🌍8.1%

What keywords does Icelandirect rank for?

5 keywords
1buy omega 3 in bulk100 vol
2icelandirect260 vol
3alaska-sourced salmon oil factory80 vol
4"iceland" softgels30 vol
5is seocod omega 3 supplements in india verified by third-party testing organizations30 vol

How is Icelandirect's SEO?

Open Graph Image

OG Image preview
og:image

https://icelandirect.com/wp-content/uploads/2021/03/slide1fishoil-2560x667-1.jpg

Meta Tags

title53 chars

Icelandirect | Omega-3 and Bulk Fish Oil Manufacturer

description152 chars

Icelandirect is an importer, distributor, and manufacturer of fish oils, vitamins, human and pet supplements, bulk and private label products, and more.

languageEN-US

H1 Tags

h1Fish Oils Emulsions, Fish Algal Powers Bulk Supply & Manufacture​

Schema Types

UnknownLocalBusiness

Who works at Icelandirect?

Loading leads...

What do customers think of Icelandirect?

icelandirect.com

icelandirect.com

0.0
0 reviews

Categories

Vitamin and Supplements Store#undefinedFitness and Nutrition Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Icelandirect

What is Icelandirect's Revenue?
Icelandirect generates approximately $9M in annual revenue. With 42 employees, that's $216,000 per employee.
What does Icelandirect do?
Icelandirect is an importer, distributor, and manufacturer of fish oils, vitamins, human and pet supplements, bulk and private label products, and more.
How fast is Icelandirect growing?
Icelandirect employee count has changed by 24% year over year.
What technologies does Icelandirect use?
Icelandirect uses 25 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, HSTS, reCAPTCHA.
Who are Icelandirect's competitors?
Icelandirect's main competitors include Advanced Wellness, National Benefit Builders Inc. (NBBI), Pro Fitness Gym, BodyBio, THE MAX Challenge. These companies operate in similar markets and compete for the same customer base.
What do customers think of Icelandirect?
Icelandirect has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

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How to contact Icelandirect?

What are Icelandirect's key pages?

Export icelandirect.com Data

Download the complete tech stack, analytics, leads, and company data for icelandirect.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About icelandirect.com

Icelandirect is an importer, distributor, and manufacturer of fish oils, vitamins, human and pet supplements, bulk and private label products, and more.

Company Overview

icelandirect.com
Website
health
Industry
#3,594,545
Global Rank
5.2K
Monthly Visitors
25
Technologies
22+
Employees

icelandirect.com Key Pages

Contact icelandirect.com

Technology Stack

icelandirect.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Traffic & Audience

5.2K
Monthly Visits
47%
Bounce Rate
1.7
Pages/Visit
0:46
Avg. Duration

icelandirect.com receives approximately 5.2K monthly visitors and ranks #3,594,545 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:46 on the site.

The majority of icelandirect.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is icelandirect.com?
Icelandirect is an importer, distributor, and manufacturer of fish oils, vitamins, human and pet supplements, bulk and private label products, and more.
What technologies does icelandirect.com use?
icelandirect.com uses 25 technologies including YouTube Embed, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact icelandirect.com?
You can contact icelandirect.com via email at [email protected] or through their contact page.
How popular is icelandirect.com?
icelandirect.com receives approximately 5.2K monthly visitors and ranks #3,594,545 globally. Traffic is growing by 19.8% month-over-month.

Related Searches

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This page provides publicly available information about icelandirect.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit icelandirect.com directly at https://icelandirect.com.