idrica.com
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Idrica: The Water Industry's Silent Digital Giant
A $69M revenue powerhouse quietly transforming global water utilities
While tech startups chase AI hype, Idrica is solving the world's most critical infrastructure problem with data. With 383 employees and $69.4M in revenue, this Spanish-born company is digitizing water management across continents—quietly becoming the backbone of modern utility operations.
"Idrica isn't selling software—they're selling survival for water utilities drowning in data silos."
The Hidden Army of Water Experts
With 383 employees, Idrica operates like a specialized SWAT team for water utilities. Their leadership team reveals their DNA: Virginia Casani (Legal Head), Ignacio Guerola (Controller), Pau Juan (NA Implementation Director), and Elisa Fenu (Data Scientist). This isn't a generic SaaS shop—it's a precision engineering firm disguised as a tech company. They're not building features; they're building infrastructure for critical services.
The SEO-Driven Growth Engine
Idrica's traffic strategy is surgical. They rank for hyper-specific queries like 'transformación inteligente uso y gestion de playas' (230 monthly searches) and 'cuantas etapas tiene un ptar' (130 searches). This isn't vanity traffic—it's qualified leads from water professionals seeking exact solutions. With 51% organic traffic, they've built a moat around niche water terminology that competitors can't easily replicate.
The company's tech stack tells a story of pragmatic engineering. They use jQuery, Swiper, Tailwind CSS, and Bootstrap—proven, battle-tested tools rather than bleeding-edge frameworks. This isn't a company chasing JavaScript trends; they're building stable, long-term solutions for utilities that can't afford downtime. Their presence in heavy industry and engineering speaks to their focus on reliability over flash.
- Specialized focus: Water utilities only—no distractions
- Revenue scale: $69M puts them in elite B2B territory
- Geographic reach: NA implementation director suggests serious US expansion
- Niche SEO dominance: Ranking for exact water treatment terminology
The Water Industry's Digital Backbone
Idrica proves that boring infrastructure, when digitized properly, becomes an unstoppable business.
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Idrica - Water experts for the water industry
Our goal is to help water utilities navigate their digital transformation journey, and unlock the potential from their distributed data. This is our story.
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About idrica.com
Our goal is to help water utilities navigate their digital transformation journey, and unlock the potential from their distributed data. This is our story.
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Technology Stack
idrica.com uses 25 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Laravel, and more.
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Font Awesome, Google Fonts
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Laravel
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PHP
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WordPress
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Traffic & Audience
idrica.com receives approximately 26.2K monthly visitors and ranks #1,105,022 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:56 on the site.
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