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Depaul Ireland: The Digital-First Homeless Charity
How a 418-person non-profit built a modern tech stack to fight homelessness in Ireland
In a sector notoriously slow to adopt technology, Depaul Ireland operates like a tech startup: 9,217 monthly visitors, a modern stack of 23 technologies, and a CEO who understands that digital presence is now critical for non-profit survival and impact.
"They're not just building shelters—they're building a digital infrastructure for social impact."
Tech Stack That Punches Above Weight
With 23 technologies detected—including jQuery, Redux, Tailwind CSS, Bootstrap, and PWA capabilities—Depaul's digital footprint rivals mid-sized SaaS companies. Their choice of Tailwind and Bootstrap suggests a mobile-first approach, critical for reaching vulnerable populations who primarily access services via smartphones. The presence of Google Analytics and Tag Manager shows they're not just collecting data, but actively optimizing user journeys for donors, volunteers, and those seeking help.
The 100% Irish Audience Strategy
A fascinating 100% of their traffic comes from 'undefined' (likely Ireland)—a deliberate or accidental hyper-local focus. With 33% organic and 23% direct traffic, they're building a loyal, returning audience rather than chasing viral moments. This suggests strong community trust and brand recognition, where people type 'Depaul' directly into their browser rather than searching for 'homeless charity near me.'
Their leadership team—David Carroll, Kerry Anthony, Dermot Murphy—operates with startup-like agility. With a 1:418 employee-to-revenue ratio, they're lean compared to traditional non-profits. The presence of careers and contact pages integrated into the about-us section shows a focus on conversion optimization, treating every visitor as a potential volunteer, donor, or employee.
- Social media presence across 5 platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram) shows sophisticated multi-channel engagement
- Privacy statement indicates GDPR compliance and data responsibility—critical for modern digital operations
- No Trustpilot reviews suggests they're prioritizing direct community relationships over third-party validation
The Future of Non-Profit Tech
Depaul proves that digital maturity isn't a luxury—it's a force multiplier for social good. Their stack and strategy offer a blueprint for mission-driven organizations.
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Home - Depaul Ireland - Homeless Charity - Services and Support
Depaul is a homeless charity working in the Republic of Ireland and Northern Ireland supporting the most marginalised.
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About ie.depaulcharity.org
Depaul is a homeless charity working in the Republic of Ireland and Northern Ireland supporting the most marginalised.
Company Overview
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Technology Stack
ie.depaulcharity.org uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
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CookieYes
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
ie.depaulcharity.org receives approximately 9.2K monthly visitors. The website has a bounce rate of 86% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:16 on the site.
The majority of ie.depaulcharity.org's traffic comes from .
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