With 181 employees, Ignition operates at a remarkable 275K revenue per employee—above industry average for creative agencies. Their leadership team reads like a creative production playbook: Lauri Brown (EVP A/V), Wayne Watson (Head of AV), Jaclyn Thomas (SVP AV), Makya McBee (Head Writing), and Ryan Coelho (Head Post Production). This isn't a generalist agency; it's a specialist assembly line where each department head is a master craftsman. The structure suggests they've solved the agency scalability problem: specialized pods that can deliver enterprise-level work without the enterprise-level bloat.

The 1,910 monthly visits tell a story of targeted reach over mass traffic. With 46% direct traffic and 31% organic search, Ignition isn't relying on paid acquisition to fill their pipeline. Their top keywords reveal their positioning: 'creative agencies los angeles' (140 monthly volume) shows they're competing in a crowded market, while 'ignition agency' (420 monthly volume) proves brand recall. The real insight? They're not fighting for the 'ignition' keyword (35,880 monthly volume)—they're building a brand that people search for directly. This is the difference between being a commodity and being a destination.