In a world obsessed with billion-dollar valuations and viral growth, iHigh.com operates in the shadows of a $17B youth sports economy. They don't chase headlines; they chase the moments that matter in high school gyms and stadiums across America. This is the story of a first-to-market idea that transformed high school sports marketing forever—and the quiet giant you've never heard of.

"They're not building a social network; they're building a utility—the invisible infrastructure of high school sports marketing."

The real story here is the power of niche dominance. With 7 employees generating $500K in revenue, iHigh achieves ~$71K per employee—solid for a specialized B2B play. Their tech stack (Cloudflare for security, RSS for distribution, Tailwind/Bootstrap for UI) is pragmatic, not flashy. They're not wasting money on cutting-edge frameworks; they're spending it on serving customers.

• First-to-market positioning in high school sports marketing (a defensible moat)
• Ultra-lean operations: 7 people, $500K revenue, no external funding
• Legacy tech stack that prioritizes reliability over innovation theater
• Zero tracked traffic suggests direct sales model, not inbound marketing
• Owns the marketing layer for a $17B fragmented market