ii-vi.com
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ii-vi.com: A Digital Ghost in the Machine
A 26,782-person industrial giant with a website that defies all logic
When a company with 26,782 employees and $3.17B in revenue builds a website, you expect a digital fortress. Instead, ii-vi.com redirects to 'Nexcess'—a web hosting provider—leaving us with a fascinating mystery: Where did this industrial titan's digital footprint go?
"ii-vi.com isn't a company website—it's a digital ghost that redirects to a hosting provider, while the real business operates elsewhere."
The Phantom Workforce
With 26,782 employees, ii-vi (now Coherent) operates at massive scale. Yet their primary domain is a redirect to Nexcess, suggesting either a catastrophic rebranding failure or intentional domain parking. The traffic—just 6,671 monthly visits—speaks volumes: this isn't a destination, it's a digital dead end.
The Search Paradox
Here's the kicker: 'coherent' searches hit 71,820 monthly volume—217x more than 'ii-vi' (330). Yet the domain still holds 'ii-vi.com' while the brand is clearly Coherent. This isn't just a rebrand; it's a digital identity crisis where the old name still commands search volume, but the new identity owns the traffic.
The traffic breakdown reveals a telling story: 46% direct traffic suggests legacy brand recognition, while 33% organic search indicates people are still hunting for the old name. The undefined countries (40.8%, 15.2%, 12.9%) hint at global operations without clear regional strategy—typical of legacy industrial firms struggling with digital transformation.
- Revenue scale vs. digital presence mismatch: $3.17B business with sub-7K monthly visits
- Brand transition failure: 'ii-vi' still has 330 monthly searches while 'coherent' commands 71,820
- Domain strategy mystery: Redirecting a .com to a hosting provider suggests either technical debt or strategic abandonment
- Employee count vs. digital footprint: 26K+ people but minimal online engagement
This isn't a website—it's a case study in digital decay
ii-vi.com proves that even industrial giants can fail at digital presence while maintaining massive physical scale
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Nexcess
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About ii-vi.com
Company Overview
Technology Stack
ii-vi.com uses 1 technologies across their website including Tailwind CSS.
CSS Frameworks
Tailwind CSS
Traffic & Audience
ii-vi.com receives approximately 6.7K monthly visitors and ranks #3,248,446 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:07 on the site.
The majority of ii-vi.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ii-vi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ii-vi.com directly at https://ii-vi.com.