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Beonic: The AI That Reads Physical Spaces
A tiny startup with $1.3M revenue betting big on computer vision for brick-and-mortar analytics.
In a world obsessed with digital footprints, Beonic (formerly iinside) is quietly mapping the physical world with AI. They're betting that the future of retail and hospitality isn't just online—it's about understanding the invisible patterns of human movement in real spaces.
"They're not selling software; they're selling the ability to see what your customers do when they think no one is watching."
The Stealth Giant Paradox
With just 60 monthly website visits and a global rank that's statistically invisible, Beonic operates in the shadows of the tech world. Yet, they're generating $1.3M in revenue with only 15 employees—achieving a staggering $86K per employee. This isn't a growth-stage darling; it's a specialized B2B machine that likely relies on direct sales and partnerships rather than inbound marketing. Their 100% 'undefined' traffic share suggests either a privacy-focused analytics setup or a customer base that doesn't browse the web—they get contacted directly.
The Rebrand Pivot
The shift from 'iinside' to 'Beonic' tells a story of evolution. Originally positioned as 'The AI Platform for Places,' they've moved from a generic SaaS name to something more evocative of 'being' and 'sonic'—perhaps hinting at the sensory nature of their technology. Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for rapid development, but also modern libraries like Slick and Splide for data visualization. They're not chasing the latest frameworks; they're building what works.
The company's focus on the 'food_and_drink' industry is strategic. This sector has high foot traffic, thin margins, and a desperate need for operational efficiency. Beonic's AI doesn't just count people—it likely analyzes dwell time, queue formation, and flow patterns to optimize staffing, layout, and inventory. With Sam Kamel (CEO) and Steve Moody (VP Biz Dev & Sales) at the helm, the leadership suggests a sales-driven culture focused on enterprise contracts rather than viral growth.
- Ultra-lean operation: $86K revenue per employee suggests highly automated processes
- Niche focus: Food & drink industry specialization reduces competition
- Direct sales model: Low web traffic but high revenue implies offline sales
- Privacy-first: No visible Trustpilot reviews or public customer testimonials
- Tech pragmatism: Uses proven libraries rather than bleeding-edge frameworks
The Quiet Giant of Physical Analytics
Beonic proves that in B2B, sometimes the most valuable companies are the ones you've never heard of.
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The AI Platform for Places | Beonic
Discover how our AI-driven customer experience analytics platform reshapes physical environments, optimizes resources, and enhances experiences.
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About iinside.com
Discover how our AI-driven customer experience analytics platform reshapes physical environments, optimizes resources, and enhances experiences.
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iinside.com uses 17 technologies across their website including Font Awesome, Google Fonts, Weglot, HubSpot, and more.
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iinside.com receives approximately 60 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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