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Iliad: France's Telecom Titan
How Free's parent company built a €6.5B empire on disruptive pricing
Iliad isn't just a telecom operator—it's a market disruptor that shattered France's mobile pricing with its €19.99/month offer in 2012. Today, it's a €6.5B revenue giant with 12,800 employees that still operates with a startup's aggression.
"Iliad didn't just enter the telecom market—it detonated it, forcing competitors to slash prices by 60% overnight."
The Free Disruption Playbook
Iliad's growth story is written in bold price attacks. When Xavier Niel launched Free Mobile in 2012, he offered unlimited calls, texts, and 3GB of data for €19.99/month—half the market rate. This wasn't just competition; it was a market reset. The company now serves over 22 million mobile subscribers and 7 million fixed-line customers, proving that aggressive pricing can build massive scale. Their €5.8B revenue demonstrates that disruption doesn't require sacrificing profitability—it requires rethinking the entire cost structure.
The Invisible Digital Army
With 211,000 monthly visits and 53% direct traffic, Iliad's audience isn't browsing—they're coming with intent. The 37% organic search traffic reveals strong brand recognition around terms like 'Free TV' (102K monthly searches) and 'Xavier Niel' (23K searches). This isn't a company that needs to shout; its users already know the name. The fact that 'iliad' alone generates 322K monthly searches shows a brand that's become synonymous with telecom disruption in France.
- Pioneer of France's mobile price war—cutting market rates by 60% in 2012
- Owns 22M mobile subscribers and 7M fixed-line customers
- Backed by Xavier Niel's empire, with Scaleway (35K monthly searches) as its cloud arm
- Operates with a lean 12,800 employees for €5.8B revenue—€453K revenue per employee
Iliad's tech stack reveals a pragmatic approach: Tailwind CSS, Bootstrap, and Ant Design for rapid UI development, Strapi for content management, and PWA capabilities for mobile optimization. The presence of Clarity analytics and Didomi consent management shows they're data-driven while staying compliant. This isn't a company chasing the latest JavaScript framework—it's using proven tools to serve millions efficiently. The 43,187 backlinks and global rank of #116,398 suggest they're focused on their French stronghold rather than global SEO domination.
The Ultimate Disruptor's Paradox
Iliad proves you can be both massive and agile, profitable and aggressive, French and globally relevant.
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Très mauvaise expérience.
Très mauvaise expérience. J’ai encaissé près de 5 000 € via leurs services et je n’ai jamais reçu l’argent : aucun reversement, aucune explication. Le service client ne répond pas, malgré plusieurs relances. Après plus d’un mois d’attente, mon compte a été fermé, sans justification. À ce jour, je ne sais toujours pas où est passé mon argent. Je déconseille fortement.
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About iliad.fr
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Technology Stack
iliad.fr uses 10 technologies across their website including HSTS, Strapi, Didomi, and more.
Security
HSTS
CMS
Strapi
Privacy & Consent
Didomi
Analytics & Marketing
Clarity
Web Standards
PWA
UI Libraries
Ant Design, Material UI
Traffic & Audience
iliad.fr receives approximately 211.0K monthly visitors and ranks #116,398 globally. The website has a bounce rate of 33% with visitors viewing an average of 14.0 pages per visit. Users spend an average of 6:41 on the site.
The majority of iliad.fr's traffic comes from undefined, undefined, .
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