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ilmarinen.fi
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ilmarinen.fi

23 technologies
VerifiedGrowingVisit194.8K/mo$263M85423 Tech16 Leads
Deep Dive

Ilmarinen: The B2B Titan of Finnish Pensions

How 854 employees manage billions with a surprisingly modern stack

Ilmarinen isn't just another insurance company; it's the financial bedrock of Finland's private sector workforce. With a domain name that screams heritage and a tech stack that whispers modernity, they've built a fortress of trust while quietly outpacing most fintechs in traffic and authority.

194,789
Monthly Visits
854
Employees
$263M
Annual Revenue
46K+
Backlinks

"Ilmarinen dominates via utility, not flash—proving that in finance, reliability is the ultimate growth hack."

The Traffic Anomaly

Ilmarinen commands nearly 200k monthly visits with 51% coming from organic search. For a B2B pension fund, these are consumer-grade numbers. The secret? They've optimized for high-intent, low-volume queries like 'ilmarinen oma eläke' (my own pension). They don't chase vanity metrics; they own the exact moment their users need financial clarity.

The Tech Stack Paradox

The raw data reveals a fascinating contradiction. You'll find jQuery and Bootstrap—staples of legacy enterprise systems—alongside Vite, PWA, and Tailwind CSS. This isn't a clumsy migration; it's a hybrid architecture. They are layering modern frontend tooling over robust backend systems without ripping out the foundation. It’s pragmatic engineering at scale.

Their social presence is textbook B2B: LinkedIn for networking, YouTube for education, and Facebook for community. Yet, the 'undefined' in their top traffic countries suggests a massive domestic moat. They aren't fighting for global attention; they are the default for the Finnish market, with a global rank of #137,973 that is deceptively strong for a single-country financial service.

  • Hyper-local SEO dominance: 94.5% of traffic is domestic (likely Finland, despite the data label).
  • Direct traffic is 44%: A massive signal of brand trust and repeat usage.
  • Zero external funding: A self-sustaining mutual insurance company.
They don't offer public APIs for third-party integration.
They provide a hyper-stable, localized investment environment.
No aggressive global expansion or multi-currency products.
They focus entirely on the Finnish pension ecosystem, eliminating distraction.

The Silent Giant of Finnish Fintech

Ilmarinen proves that in regulated industries, the best user experience is invisible reliability.

What tech stack does Ilmarinen use?

33 detected
Security1
Programming Languages1
Cloud & Hosting1
Privacy & Consent1
Advertising1
Customer Support1
A/B Testing1
Performance1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics10
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
C
Cloudflare Insights
G
Google Tag Manager
G
Google Static
A
Analytics Service

How much traffic does Ilmarinen get?

Traffic & Engagement

275.6K
Monthly Visits
+43.1%
7.2
Pages/Visit
3:01
Avg. Duration
13%
Bounce Rate
Monthly Traffic Trend+43%
192.7K
Oct 2025
Oct
192.6K
Nov 2025
Nov
275.6K
Dec 2025
Dec

Rankings

#140,640
Global Rank
#730
Finland Rank
Insurance
Category

Backlinks & Authority

46.3K
Backlinks
1.5K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend-93%
687.0K
Jul 2025
Jul
506.5K
Aug 2025
Aug
261.1K
Sep 2025
Sep
143.5K
Oct 2025
Oct
91.4K
Nov 2025
Nov
46.3K
Dec 2025
Dec

Search Traffic

Organic
158.6K
Paid
7.4K

Top Organic Keywords

#1ilmarinen
60,500 vol30.8%
#1ilmarinen eläke
5,400 vol2.7%
#2eläkelaskuri
33,100 vol2.7%
#1ilmarinen kirjaudu
4,400 vol2.2%
#1ilmarinen työeläke
4,400 vol2.2%

Where is Ilmarinen's audience located?

🇫🇮Finland99.2%
🇩🇪Germany0.2%
🇺🇸United States0.1%
🇪🇸Spain0.1%
🇨🇭Switzerland0.1%

Who competes with Ilmarinen?

Device Distribution

Desktop29.9%
Mobile70.1%

What keywords does Ilmarinen rank for?

5 keywords
1ilmarinen20.8K vol$0.10
2ilmarinen oma eläke640 vol$0.28
3ilmarinen eläke970 vol$1.15
4ilmarinen kirjaudu1.5K vol$0.18
5ilmarinen fi1.2K vol

How is Ilmarinen's SEO?

Open Graph Image

OG Image preview
og:image

https://www.ilmarinen.fi/Assets/logos/ilmarinen-logo.png

Meta Tags

title57 chars

Ilmarinen.fi: Kumppanisi eläkevakuuttamisessa - Ilmarinen

description154 chars

Keskinäinen eläkevakuutusyhtiö Ilmarinen on Suomen suurin yksityinen työeläkevakuutusyhtiö. Me varmistamme, että sinä saat työstäsi ansaitsemasi eläkkeen.

og:title

Ilmarinen.fi: Kumppanisi eläkevakuuttamisessa

languageFI

H1 Tags

h1Varaudumme hyvään huomiseen

Schema Types

WebPageCorporation

Who works at Ilmarinen?

Loading leads...

What do customers think of Ilmarinen?

Ilmarinen

Ilmarinen

0.0
0 reviews

Categories

Investment Service#undefinedPension Fund#undefinedFinancial Consultant#undefinedNon-Bank Financial Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
FI

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Ilmarinen

What is Ilmarinen's Revenue?
Ilmarinen generates approximately $263M in annual revenue. With 854 employees, that's $308,000 per employee.
What does Ilmarinen do?
Keskinäinen eläkevakuutusyhtiö Ilmarinen on Suomen suurin yksityinen työeläkevakuutusyhtiö. Me varmistamme, että sinä saat työstäsi ansaitsemasi eläkkeen.
How fast is Ilmarinen growing?
Ilmarinen has grown by 43.1% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Ilmarinen?
When visiting Ilmarinen, visitors view an average of 7.2 pages per visit, and spend around 3:01 on the site, and the bounce rate is 12.7%.
How do people find Ilmarinen?
109.6K people (40%) visit Ilmarinen directly. 158.6K (58%) find them through organic search. 7.4K (3%) come through paid advertising.
Who uses Ilmarinen?
Ilmarinen's top market is Finland with 273.3K visitors (99.2%). Germany is 2nd with 510 (0.2%). United States is 3rd with 331 (0.1%).
What technologies does Ilmarinen use?
Ilmarinen uses 23 technologies across their website including Maps, Fonts, Security. Key technologies include Leaflet, Font Awesome, Google Fonts, HSTS.
Who are Ilmarinen's competitors?
Ilmarinen's main competitors include United Claim Solutions, Farmers Phoenix, Futurity First, Nassau Re, Colorado Insurance. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ilmarinen?
Ilmarinen has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Ilmarinen's key pages?

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About ilmarinen.fi

Keskinäinen eläkevakuutusyhtiö Ilmarinen on Suomen suurin yksityinen työeläkevakuutusyhtiö. Me varmistamme, että sinä saat työstäsi ansaitsemasi eläkkeen.

Company Overview

ilmarinen.fi
Website
finance
Industry
#137,973
Global Rank
194.8K
Monthly Visitors
23
Technologies
16+
Employees

ilmarinen.fi Key Pages

Contact ilmarinen.fi

Technology Stack

ilmarinen.fi uses 23 technologies across their website including Leaflet, Font Awesome, Google Fonts, HSTS, and more.

Maps

Leaflet

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

Contentful

Cloud & Hosting

Cloudflare

Traffic & Audience

194.8K
Monthly Visits
30%
Bounce Rate
7.8
Pages/Visit
4:24
Avg. Duration

ilmarinen.fi receives approximately 194.8K monthly visitors and ranks #137,973 globally. The website has a bounce rate of 30% with visitors viewing an average of 7.8 pages per visit. Users spend an average of 4:24 on the site.

The majority of ilmarinen.fi's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ilmarinen.fi?
Keskinäinen eläkevakuutusyhtiö Ilmarinen on Suomen suurin yksityinen työeläkevakuutusyhtiö. Me varmistamme, että sinä saat työstäsi ansaitsemasi eläkkeen.
What technologies does ilmarinen.fi use?
ilmarinen.fi uses 23 technologies including Leaflet, Font Awesome, Google Fonts, and 17 more. View the full tech stack analysis above.
What are ilmarinen.fi's social media accounts?
ilmarinen.fi is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is ilmarinen.fi?
ilmarinen.fi receives approximately 194.8K monthly visitors and ranks #137,973 globally. Traffic is growing by 24.7% month-over-month.

Related Searches

ilmarinen.fi pricingilmarinen.fi reviewsilmarinen.fi alternativesilmarinen.fi loginilmarinen.fi careerswhat is ilmarinen.fiilmarinen.fi tech stackilmarinen.fi contactilmarinen.fi vs competitorsilmarinen.fi featureshow to use ilmarinen.fiilmarinen.fi integrations

This page provides publicly available information about ilmarinen.fi. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ilmarinen.fi directly at https://ilmarinen.fi.