immucor.com
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Immucor: The Unsung Giant of Blood Matching
How a $735M diagnostics leader quietly powers global transfusion safety
While you've never heard of them, Immucor's technology ensures the blood you receive is perfectly matched. This isn't a startup disrupting healthcare—it's a $735M incumbent quietly owning the infrastructure of transfusion medicine.
"Immucor isn't selling software—they're selling safety. In transfusion medicine, 'good enough' kills, and they've built the moat around precision."
The Precision Playbook
Their top keyword—'全自動輸血検査装置 echo lumena'—reveals their true market: Japanese hospital labs buying automated transfusion analyzers. This isn't consumer SaaS; it's capital equipment with 5-7 year sales cycles. The 160 monthly searches for this specific term show a concentrated, high-value B2B buyer.
Global Reach, Local Pain
97.7% of traffic comes from 'undefined'—likely a data artifact, but telling. This is a company where global presence means navigating 2,928 employees across regulatory regimes, not chasing viral growth. Their 45% direct traffic indicates a customer base that types their URL directly, not one that discovers them through ads or SEO.
The tech stack—jQuery, Slick, Bootstrap—reveals a pragmatic, not cutting-edge, approach. They're not chasing React or Vue; they're building stable tools for clinical environments where uptime matters more than innovation speed. This is infrastructure, not a product.
- Revenue scale: $735M with 2,928 employees = ~$250K revenue per employee
- Traffic paradox: Low volume (4,740 visits) but high intent—each visitor is likely a hospital procurement officer
- Social presence: Active on 5 platforms, but minimal engagement—B2B healthcare doesn't play on Instagram
- Leadership: COO/CFO combined role suggests operational efficiency focus over growth-at-all-costs
The Infrastructure Play That Won
Immucor proves that in healthcare, boring beats fast. They're not building for ARR multiples—they're building for patient safety, and that moat is worth $735M.
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Werfen | Leading Provider Of Transfusion & Transplantation Diagnostic Products Worldwide
We are dedicated to offering products that enable patients in need of blood or an organ to receive the right match that is safe, accessible, and affordable.
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About immucor.com
We are dedicated to offering products that enable patients in need of blood or an organ to receive the right match that is safe, accessible, and affordable.
Company Overview
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Technology Stack
immucor.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
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Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
immucor.com receives approximately 4.7K monthly visitors and ranks #2,740,471 globally. The website has a bounce rate of 61% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 31:06 on the site.
The majority of immucor.com's traffic comes from undefined, .
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