in-tend.co.uk
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In-Tend: The Procurement Powerhouse You've Never Heard Of
A £5.3M UK startup quietly dominating the public sector digital procurement space
While tech investors obsess over flashy SaaS unicorns, In-tend has been methodically building a £8.6M revenue empire in the unglamorous world of government procurement. This isn't a growth-at-all-costs story—it's a precision-engineered business with 53,000 monthly visitors and a 66-person team that proves boring B2B is where real money lives.
"In-tend doesn't chase trends—it builds infrastructure for the public sector's most critical process: procurement. And that's exactly why it wins."
The Undisputed Procurement Stack
In-tend operates in the law_and_government sector where switching costs are astronomical and vendor relationships are decade-long. Their 66-person team isn't scaling for scale's sake—they're optimized for serving public sector clients who demand stability over innovation. With $8.6M in revenue, they're likely serving hundreds of councils, NHS trusts, and government bodies across the UK.
The Traffic Moat
Here's what's fascinating: 47% of traffic comes directly to in-tend.co.uk. That's not SEO luck—that's institutional memory. When procurement officers type 'in-tend' or 'sell2' (one of their platforms) into their browser, they're not shopping around. They're logging into a system that's already embedded in their organization's workflow. That's a retention engine most SaaS companies would kill for.
- Dominates UK public sector procurement with 22% organic search traffic—meaning people are actively searching for their brand
- Owns the 'sell2' platform name—creating a category-defining brand in tender management
- Built on modern stack (Vite, PWA, Tailwind) while serving conservative clients who prioritize reliability over features
The real story isn't in their tech stack—though it's modern with Vite and PWA capabilities—it's in their market positioning. While competitors chase enterprise SaaS valuations, In-tend has carved a defensible niche in public sector procurement. Their LinkedIn presence suggests a focus on relationship-driven sales, which aligns perfectly with how government contracts are actually won.
The Boring Billion-Dollar Playbook
In-tend proves that in B2B, boring is beautiful. No growth hacking, no viral loops—just deep integration into critical public infrastructure. That's not just a business model; it's a moat.
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In-tend | Procurement Solutions
Gain full control of your purchasing with In-tend's suite of digital procurement solutions.
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About in-tend.co.uk
Gain full control of your purchasing with In-tend's suite of digital procurement solutions.
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in-tend.co.uk uses 8 technologies across their website including PHP, LinkedIn Insight Tag, Matomo, and more.
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PHP
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Matomo
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PWA
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Vite
Traffic & Audience
in-tend.co.uk receives approximately 53.6K monthly visitors and ranks #616,223 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 2:20 on the site.
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