In a world obsessed with SaaS valuations and app startups, Incendin operates in the shadows—manufacturing life-saving chemicals with $11.5M in revenue and just 30 employees. This is the story of a capital-intensive powerhouse that doesn't need your VC funding.

"They don't chase viral growth—they manufacture molecules that prevent buildings from burning down."

Their tech stack tells a story of practicality over flash. jQuery, Bootstrap, and Tailwind CSS—no React, no Vue, no hype. They use Swiper for carousels, Google Tag Manager for tracking, and even RSS feeds (a relic most companies abandoned). This isn't a tech company pretending to be one; it's a manufacturer using web tools as a functional brochure. The lack of structured data and minimal social presence isn't a bug—it's a feature. They don't need LinkedIn influencers; they need flame retardants that work.

• Revenue per employee: $383K (exceptional for manufacturing)
• Organic traffic dominance: 69% of visitors come from search
• European footprint: Dutch hiring, Italian keyword targeting
• Niche chemical expertise: Aluminium trihydrate, zinc borate, Flamebar
• Capital efficiency: No funding, no burn, just revenue