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Incomlend: The B2B Invoice Finance Engine
A deep dive into the Singapore-based trade finance platform powering SMEs with $6.3M in revenue.
In the shadow of global banking giants, Incomlend is quietly building a financial backbone for the supply chain. They aren't a consumer app; they are the plumbing for B2B liquidity, turning invoices into instant capital.
"They aren't chasing the next viral consumer app; they are solving the billion-dollar problem of working capital trapped in unpaid invoices."
The Niche Strategy
Incomlend operates in a high-friction, high-reward sector: invoice discounting. Unlike generic fintechs, they target specific verticals like 'Gems and Jewellery' (300 monthly searches). This specificity allows them to underwrite risk better than broad-spectrum lenders. Their SEO strategy reveals a focus on 'invoice discounting singapore' (210 monthly volume), anchoring their dominance in a key trade hub.
The Traffic Paradox
With only 1,618 monthly visits and a global rank of #11,472,692, Incomlend looks microscopic on the surface. However, 40% of their traffic is direct. This indicates a high-intent, referral-heavy business model where clients don't browse—they transact. They don't need mass awareness; they need trust from CFOs and procurement managers.
The tech stack is pragmatic rather than flashy. Using Tailwind CSS and Bootstrap suggests a focus on rapid, responsive UI development rather than custom engineering. Cloudflare and HSTS indicate a security-first posture, essential for a financial platform. The leadership team, led by CEO Morgan Terigi, shows a blend of European and Indian operations, aligning with their global trade focus.
- High-Intent Traffic: 40% direct traffic suggests strong brand recall among B2B clients.
- Vertical Focus: Targets specific industries like gems and jewellery, not just generic SMEs.
- Operational Efficiency: 54 employees generating $6.3M revenue = ~$116k revenue per employee.
The Quiet Giant of Trade Finance
Incomlend proves that in B2B, you don't need millions of visitors—you need the right ones.
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About incomlend.com
We’re working to put control of the internet back in the hands of the people using it.
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Technology Stack
incomlend.com uses 7 technologies across their website including HSTS, Cloudflare, Google Tag Manager, and more.
Security
HSTS
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
incomlend.com receives approximately 1.6K monthly visitors and ranks #11,472,692 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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