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InCommodities: The Silent Energy Titan
A deep dive into the $102M independent energy trader that operates under the radar
In the high-stakes world of energy trading, where volatility is currency and milliseconds matter, InCommodities has carved out a $102M empire by doing the opposite of what most startups do: they stay quiet. This isn't a Silicon Valley disruptor with a flashy app—it's a partner-owned independent energy company with a significant physical market presence across Europe and the US. They don't need your clicks; they need your grid.
"InCommodities isn't building a brand for the public—they're building infrastructure for the future of energy, one physical contract at a time."
The Traffic Paradox
With only 10,241 monthly visits and a global rank of #2.15M, InCommodities' digital footprint seems microscopic. But this is strategic. Their 41% organic search traffic (primarily for 'incommodities' and energy trading terms) and 41% direct traffic reveal a company that doesn't need to scale digitally—their clients find them when they need sophisticated energy trading partners. The 'undefined' top traffic countries hint at a privacy-first approach or a B2B model where client location isn't publicly tracked.
The Physical Advantage
Unlike purely financial energy traders, InCommodities holds a 'significant physical market presence.' This means they don't just bet on price movements—they own, transport, and deliver actual energy. In a world of digital abstraction, their value lies in tangible infrastructure: power plants, gas pipelines, and the complex logistics that make Europe's and America's grids function. This physical moat is nearly impossible for software-only competitors to replicate.
- Partner-owned structure suggests long-term stability over VC-fueled hypergrowth
- Dual presence in European and US markets provides geographic arbitrage opportunities
- Tech stack (Drupal, Tailwind, Vite) indicates a modern but pragmatic approach to digital presence
- Employee count of 333 suggests mid-sized operational scale with deep expertise
The keyword data reveals telling patterns. While 'incommodities' dominates searches, misspellings like 'incommodites' and job-related queries ('incommocidites job') show organic brand building and talent attraction. The inclusion of 'energy trading day (enlit europe)' in top keywords suggests active participation in industry events—networking over advertising. This is a company that wins through relationships and reputation, not SEO optimization.
The Invisible Giant Strategy
InCommodities proves that in B2B energy trading, being known matters less than being essential. Their $102M revenue with minimal digital noise suggests a business built on trust, physical assets, and deep industry relationships—the exact opposite of the 'growth at all costs' playbook. For founders and investors, this is a masterclass in building a moat that can't be digitized away.
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Energy Trading | Power & Gas Trading | InCommodities
InCommodities is a partner owned independent energy company which holds a significant physical market presence in the European and US power and gas markets.
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About incommodities.com
InCommodities is a partner owned independent energy company which holds a significant physical market presence in the European and US power and gas markets.
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Technology Stack
incommodities.com uses 10 technologies across their website including HSTS, Drupal, Cookiebot, and more.
Security
HSTS
CMS
Drupal
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager, Google Analytics
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
incommodities.com receives approximately 10.2K monthly visitors and ranks #2,152,763 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.
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