increase.com
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Increase: The Quiet Giant of Banking APIs
A 22-person team building enterprise-grade banking infrastructure, competing with giants like Marqeta and Lithic.
In a world obsessed with growth at all costs, Increase is playing a different game: building an enterprise-grade banking infrastructure stack that enables technology companies to programmatically store, move, and reconcile money. With a lean team of just 22 and a revenue run rate of $3.8M, they're a formidable player in a space dominated by giants.
"They're not just competing with Marqeta and Lithic; they're building a fundamentally different product for a more sophisticated customer."
The Developer-First Mentality
Increase's traffic reveals a telling story: 41% of visits are direct, a massive signal of brand recall and active user engagement. Their organic search traffic (33%) is driven by high-intent queries like 'increase,com bank' (130 monthly volume) and competitive keywords like 'marqeta' (6,570 volume) and 'lithic' (4,580 volume). This isn't passive traffic; it's developers and businesses actively seeking banking infrastructure solutions.
The Lean Growth Engine
With $6.7M in funding and a team of 22, Increase is operating with remarkable efficiency. Their revenue per employee is approximately $172,727—a strong metric for a B2B infrastructure company. This lean model allows them to move fast and iterate on their API product without the bloat of larger competitors. The tech stack, built on Next.js and Tailwind CSS, reflects this modern, efficient approach.
The company's product suite is comprehensive: from API documentation (docs.increase.com) to a full dashboard (dashboard.increase.com) and clear pricing pages. Their focus on enterprise-grade features like reconciliation and programmable money movement suggests they're targeting fintechs and tech companies that need reliability at scale, not just simple payment processing.
- Enterprise-grade API infrastructure for programmable banking
- Lean 22-person team with $3.8M in revenue
- Strong direct traffic (41%) indicating product stickiness
- Competing head-on with Marqeta and Lithic in search
- Modern tech stack (Next.js, Tailwind) for rapid iteration
The Quiet Contender
Increase isn't chasing hype; they're building the infrastructure layer for the future of money movement. For founders and investors, this is a company to watch—a lean, focused team executing in a massive market with clear product-market fit.
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Increase — Enterprise-grade Banking APIs
Modern bank infrastructure that enables technology companies to programmatically store, move, and reconcile money.
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About increase.com
Modern bank infrastructure that enables technology companies to programmatically store, move, and reconcile money.
Company Overview
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Technology Stack
increase.com uses 14 technologies across their website including reCAPTCHA, Sentry, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Security
reCAPTCHA
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
increase.com receives approximately 13.5K monthly visitors and ranks #1,571,474 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:17 on the site.
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