indeeco.com
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The Industrial Heater Company That Doesn't Need You to Like It
How a 37-person team built a $7.3M fortress in industrial heating
In a world obsessed with SaaS multiples and viral growth, Indeeco quietly dominates the unsexy world of industrial heating with 27,061 monthly visitors and $7.3M in revenue. This isn't a startup—it's a precision-engineered cash flow machine.
"They don't sell heaters—they sell uptime. And in heavy industry, downtime costs more than the heater itself."
The Invisible Audience
Indeeco's traffic tells a story of industrial intent. 92.4% of visitors come from undefined sources—likely direct engineers and procurement teams who bookmarked their specs. When someone searches 'indeeco heaters' (310 monthly searches) or 'qua & quz standard open coil duct heaters wiring diagram' (150 searches), they're not browsing—they're fixing a critical system. This is B2B at its most transactional: no marketing fluff, just functional solutions.
The 37-Person Powerhouse
With 37 employees generating $7.3M, that's $197K per employee—exceptional for industrial manufacturing. The revenue-to-headcount ratio suggests a highly specialized, low-turnover team. Glen Baker (Railroad Market Director), Cathy Luster (Production Control Manager), and John Kozich (Engineering Project Manager) represent the trifecta of industrial sales, operations, and engineering. This isn't a scaling startup; it's a mature, profitable niche player.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap dominate, with Tailwind CSS creeping in for newer pages. No React, no Vue—just functional interfaces that load fast on industrial shop floors. The PWA implementation is telling: they're optimizing for offline access in factories with spotty connectivity. This isn't a tech company pretending to be industrial; it's an industrial company using tech exactly as needed.
- Function-critical heaters for hazardous environments—where failure means safety incidents
- Process and comfort heating applications—serving both precision manufacturing and facility HVAC
- Direct-to-engineer distribution model—bypassing traditional retail channels entirely
The Anti-Growth Playbook
Indeeco proves that in industrial markets, depth beats breadth. Their $7.3M from 37 people is more valuable than most startups' $70M from 200. They don't need to be loved—they need to be specified in the blueprints.
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Meta Tags
Thermal heating solutions for process and comfort heating applications - Indeeco
Function-critical heaters that perform according to your precise specifications in even the most demanding and hazardous environments.
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About indeeco.com
Function-critical heaters that perform according to your precise specifications in even the most demanding and hazardous environments.
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Technology Stack
indeeco.com uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
Security
HSTS
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PHP
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WordPress
Marketing Automation
HubSpot
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Traffic & Audience
indeeco.com receives approximately 27.1K monthly visitors and ranks #901,894 globally. The website has a bounce rate of 34% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:38 on the site.
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