indooratlas.com
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IndoorAtlas: The GPS Killer That's Not Scaling
A $31.5M bet on indoor positioning, but the market isn't buying it yet.
While the world obsesses over satellite navigation, IndoorAtlas is trying to map the 3.3 million square miles of indoor space that GPS can't touch. Their tech is impressive, but their traction tells a different story.
"They've raised $31.5M to solve a trillion-dollar problem, but they're generating less revenue than a single senior engineer's salary."
The Tech Is Real
IndoorAtlas's core technology is genuinely innovative—using magnetic fields and sensor fusion to pinpoint location without infrastructure. Their SDK supports multiple platforms, and they've built a cross-platform solution that developers can actually integrate. The patents and IP are likely the real value here, not the current SaaS revenue.
The Growth Plateau
With only 4,425 monthly visits and a global rank of #4,043,224, IndoorAtlas isn't winning the SEO game. Their top keyword 'indoor atlas' gets just 630 searches monthly, and 65% of their traffic is direct—meaning existing users, not new ones. This is classic 'product-led stagnation' where the tech works but the market isn't finding them.
The funding-to-revenue ratio is alarming. At $31.5M raised and only $0.4M in revenue, they're valued at nearly 80x revenue—a multiple typically reserved for hyper-growth SaaS companies, not niche positioning tools. This suggests investors are betting on patents, partnerships, or an acquisition exit rather than current business fundamentals.
- Magnetic field mapping is patent-protected and defensible IP
- 13-person team suggests lean operations despite high funding
- Direct traffic dominance (65%) indicates a loyal but small user base
- Top keywords show low commercial intent ('indoor' gets 13.7K searches, but they capture only 50 for 'indoor atlas sdk')
The Acquisition Playbook
IndoorAtlas is likely a tech acquisition target for Apple, Google, or a mapping giant, not a standalone unicorn. The revenue doesn't matter if the IP fills a strategic gap.
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https://www.indooratlas.com/wp-content/uploads/ia_hero-1235.jpg
Meta Tags
Unlock Smart Spaces with IndoorAtlas | Indoor Location-Based Solutions
Discover the power of indoor positioning technology with IndoorAtlas. Build innovative indoor location-based solutions using our cross-platform SDK. Explore case studies and start developing today.
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About indooratlas.com
Discover the power of indoor positioning technology with IndoorAtlas. Build innovative indoor location-based solutions using our cross-platform SDK. Explore case studies and start developing today.
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Technology Stack
indooratlas.com uses 16 technologies across their website including PHP, WordPress, cdnjs, unpkg, and more.
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
indooratlas.com receives approximately 4.4K monthly visitors and ranks #4,043,224 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:41 on the site.
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