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inDrive: The Ridesharing Giant You've Never Heard Of
How a Siberian startup is quietly conquering the Global South by ignoring Uber's playbook
While Uber and Lyft dominate Western headlines, inDrive has built a ridesharing empire with 8,844 employees and $1.8B in revenue by flipping the script on pricing. The secret? Letting riders negotiate fares in real-time—a model that's disrupting markets from Mexico to Kazakhstan.
"inDrive didn't disrupt ridesharing—they disrupted pricing itself, turning every fare into a real-time auction."
The Anti-Uber Growth Engine
While Uber optimized for algorithmic pricing, inDrive bet on human negotiation. Their 'bid system' lets riders propose fares and drivers accept or counter. This friction—once considered a bug—became their feature in emerging markets where price sensitivity trumps convenience. The result? A model that thrives where Uber struggles: lower-income regions where every dollar matters.
Empire of the Underserved
inDrive's playbook is surgical: target markets Uber ignores. They dominate in Latin America, Central Asia, and Africa—regions with 60% of the world's population but only 20% of global GDP. By avoiding direct competition with Uber in wealthy markets, they've built a moat in the Global South where local competitors lack their scale and tech stack.
The financials reveal a counterintuitive story. With $1.83B in revenue, inDrive proves that negotiating fares doesn't mean lower margins—it means higher volume. Their model captures price-sensitive riders Uber can't reach while giving drivers more control over earnings. It's a two-sided marketplace where both sides feel empowered, not exploited.
- Negotiation-first model creates perceived value in price-sensitive markets
- Strategic avoidance of wealthy markets reduces cash burn on customer acquisition
- Driver retention is higher because they set their own rates, not algorithms
- Local partnerships with payment systems bypass banking infrastructure gaps
The Unsexy Unicorn
inDrive proves that in tech, the most valuable companies often aren't the ones chasing Silicon Valley headlines—they're the ones solving real problems in overlooked markets, one negotiated fare at a time.
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Earn With inDrive or Offer Your Fare and Get Ride | inDrive
Explore inDrive for easy, affordable rides with transparent fare prices. Our reliable service offers a seamless way to book rides and an opportunity for drivers to earn. Choose inDrive for all your travel needs!
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Reviews (10)
Good Experience with Affordable Rides
Overall, my experience with Indrive has been very good.The app is easy to use, fares are reasonable,and I like that I can negotiate they price instead of accepting fixed rates. Most drivers are polite and professional,and rides are usually available on time. Sometimes there are small delays or limited availability,but nothing major. With a few improvements, it could easily be a 5-star service.
InDrive is best option in Morocco.
We used inDrive in Morocco and all the drivers were amazing. We never had any issues. Some cars were old and dirty but drivers were amazing. I went with my daughter and never felt unsafe. Definitely recommend.
Rip off drivers and dangerous
First time using - and the last. Price quoted for ride between two hotels in hurghada was 131egp... But could raise to 160 for better car. Or give an offer at any price. I entered 200, in order to ensure quick service and got a confirmation. However, within minutes,he'd messaged me directly to say that it would be 850. Ended up offering 400 but he insisted on 500 minimum. However, he wouldn't cancel, therefore I couldn't use anyone else. Then when I cancelled myself (he then didn't look bad) and tried to rebook with 400egp, he kept making offers of 500egp+, presumably to stop others from offering .i eventually got a driver who took 30 mins to arrive... Whos car had no seatbelts, and drove like an absolute maniac whilst playing loud local music. Mind blowing. Avoid
I want to share my terrible ex⚠️ Very Bad Experience – Fraud by InDrive Driver I want to share my terrible experience with an InDrive driver who completely scammed me.
I want to share my terrible experience with an InDrive driver who completely scammed me. The app showed that the driver would reach my location in 5 minutes, but he actually arrived after 45 minutes. During that time, I kept calling him again and again. He kept saying that he was new to the area and didn’t know how to follow the map. I decided to be patient, thinking maybe he was genuinely new and confused. But when he finally came, he took the money from me and then cancelled the ride right after that! This was a total fraud because the ride disappeared from the app, and there was no proof left that I had paid him. According to the map, the delivery should have taken 15–20 minutes, but the driver took almost 5 hours to reach. Even after that, he lied multiple times — when I called him after 4 hours, he said he was “on the way,” but clearly, he was not. Later, I found out he even took money from the receiver too, meaning he scammed both sides. I immediately contacted InDrive support, but there was no proper or helpful response. When I tried again, they only gave me the driver’s number after a long wait. When I called him, he kept making excuses and then started cutting my calls. This entire experience was extremely stressful. I had an urgent parcel that needed to be delivered on time, and because of this driver’s fraud, I faced unnecessary delay and loss. I am very disappointed with InDrive. There seems to be no strict verification or action against such drivers. I trusted this platform, but after this incident, I completely lost confidence in their service. I request the InDrive team to take strict action against that driver immediately and improve their customer support system. If they fail to do so, I will make sure to report this fraud case on every platform possible so others don’t face the same issue. Until something is done, I will never use InDrive again and I strongly advise everyone to be careful when booking through this app.
⚠️ Very Bad Experience
⚠️ Very Bad Experience – Fraud Alert! I had a terrible experience with InDrive. One of their drivers scammed me, and the support team didn’t help properly. It’s really disappointing that such fraud can happen on this platform. I trusted InDrive, but now I’ve lost confidence in their service. Be careful — always double-check your fare and driver details before starting your ride!
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About indrive.com
Explore inDrive for easy, affordable rides with transparent fare prices. Our reliable service offers a seamless way to book rides and an opportunity for drivers to earn. Choose inDrive for all your travel needs!
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indrive.com uses 18 technologies across their website including Sentry, WordPress, jsDelivr, and more.
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indrive.com receives approximately 6.2M monthly visitors and ranks #10,827 globally. The website has a bounce rate of 66% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:20 on the site.
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