industrybuying.com
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The B2B Amazon That India Built
Inside Industry Buying's 61.9M revenue machine disrupting industrial supply chains
While Western investors obsess over B2C marketplaces, India's industrial backbone is being digitized by a 442-person company quietly generating $61.9M in revenue. Industry Buying isn't just another e-commerce play—it's the operating system for India's manufacturing sector.
"Industry Buying proves that in B2B, trust beats brand—and they've built both at scale."
The SEO Moat That Actually Matters
With 80% organic traffic and 246,048 backlinks, Industry Buying has weaponized search in a way most B2B startups can't comprehend. Their keyword strategy is surgical: they rank for 'wd 40' (58,930 monthly searches) while owning their brand terms. This isn't vanity—it's a defensible acquisition engine that would cost millions in paid search to replicate. For founders: this is how you win in unsexy verticals. Own the search intent, then monetize the relationship.
The 91.6% Market Concentration Problem
Here's the uncomfortable truth: 91.6% of their traffic comes from a single undefined market (likely India). This is both their strength and existential risk. They've dominated domestically but have zero geographic diversification. For investors, this screams 'acquisition target'—a proven playbook ready for global roll-up. For product teams, it means their UX is hyper-localized to Indian business behaviors (COD, 7-day returns, phone support). They've solved for Bharat, not the world.
The Trustpilot rating of 1.3/5 from 155 reviews is the elephant in the room. In B2C, that's a death sentence. In B2B industrial supplies? It's a feature, not a bug. When you're moving WD-40 and power tools at wholesale prices, expectations are different. The real question isn't the rating—it's whether they're fixing the operational gaps or accepting them as the cost of serving a complex market.
- Platform debt vs. growth: Built on PWA and Tailwind, but tech stack screams 'move fast, break things'—not enterprise-grade reliability
- The COD paradox: Offering cash-on-delivery for industrial supplies is operationally insane yet commercially brilliant in India
- Seller portal disconnect: Separate login (seller.industrybuying.com) suggests marketplace model, but no data on seller count or GMV mix
The B2B Playbook That Works
Industry Buying is India's proof point that boring B2B marketplaces can scale if you own search, solve logistics, and ignore Silicon Valley's playbook.
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5 keywordsHow is Industrybuying's SEO?
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Meta Tags
Buy Industrial and Business Supplies | Industrial Products and Tools Online Shopping | Industry Buying
Industry Buying is India's largest marketplace for Industrial Goods, Business Supplies, MRO Products, Tools, Equipment and many more. Wholesale Price, 7 Days Return, COD. Call us on +91 9650660070 to know more!
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Reviews (20)
Fantastic customer support from the…
Fantastic customer support from the team specially Sonali. She helped me out from the beginning to the end. Kudos to such hardworking and dedicated employees.
Dear Customer, We are glad that you like our app. We truly appreciate your support and look forward to serving you again. If you ever need assistance, feel free to reach out at [email protected] or call us at 9650660070.
FRAUD !!!
FRAUD !!!! FRAUD !!!! FRAUD !!!! Total Fraud Company . I have ordered 2 readymix Tea packet but only 1 delivered.
Pathetic return policy
For online buying experience best to stick with amazon and flipkart. You cannot return the items purchased on Industry Buying unless they are damaged. I had bought gear box oil and on receipt the mechanic told me it is not suitable for my car model, tried returning it but it is not possible. I am now stuck with 6 liters of oil which is of no use to me. Very bad customer sevice, I do not recommend buying from them.
Super 3rd class Service
I was ordered a product on 24 November 2025 which is hotbar sealar and also paid total amount on same day but till date 14 November 2025 they were not dispatched the same this is actually disaster. Don't buy anything from this site think 1000000 times before placing any order,industry buying think that customer are phool
Worst service
Worst service. Never buy from this website. They are pathetic. Buy from more reliable websites like flipkart or amazon. For online buying never prefer and trust Industry buying.
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About industrybuying.com
Industry Buying is India's largest marketplace for Industrial Goods, Business Supplies, MRO Products, Tools, Equipment and many more. Wholesale Price, 7 Days Return, COD. Call us on +91 9650660070 to know more!
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industrybuying.com uses 21 technologies across their website including Google Fonts, Ghost, AWS CloudFront, and more.
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Traffic & Audience
industrybuying.com receives approximately 2.5M monthly visitors and ranks #24,737 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:21 on the site.
The majority of industrybuying.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about industrybuying.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit industrybuying.com directly at https://industrybuying.com.