IndustryPro's 2.3K monthly visits look like a rounding error compared to Robinhood or Coinbase. But that's the point. Their 50% direct traffic rate means 1,175 decision-makers type 'industrypro.com' directly into their browser every month. These aren't retail investors—they're business owners and PE partners who already know who they are. The other 27% come from organic search, dominated by branded terms like 'Jon Coletti' and 'Brian Ford.' They're not playing the volume game; they're playing the relationship game.

The leadership team reads like a who's who of M&A veterans: Stephen Gurney as Managing Director, backed by Directors Cory Dowless, Zach Capra, Daniel Staffieri, and Payton Anderson. With 38 employees and $5.3M in revenue, that's ~$139K per employee—lean, efficient, and highly profitable for a services business. The fact that 'Jon Coletti' and 'Brian Ford' are their top search terms suggests these individuals are the brand, not the company name itself.