9:41
inewsource.org
Screenshot of inewsource.org
inewsource.org favicon

inewsource.org

23 technologies
VerifiedVisit35.7K/mo$5M3223 Tech
Deep Dive

San Diego's Nonprofit News Powerhouse

How inewsource is redefining local journalism with 35K monthly readers

While legacy newspapers hemorrhage subscribers, a 32-person nonprofit in San Diego is quietly building a sustainable model for investigative journalism. inewsource isn't chasing viral clicks—it's cultivating deep community trust through data-driven reporting that matters to local residents.

35,657
monthly visits
32
team members
$5.2M
annual revenue
46%
organic search traffic

"Their 46% organic traffic isn't accidental—it's proof that quality investigative journalism still ranks when you solve real community problems."

The Community-First Blueprint

With 44% direct traffic, inewsource has built something rare in local news: a loyal audience that returns without search engines. This isn't passive consumption—it's active community engagement. Their Documenters program, led by Joshua Piedra and Isaac Brambila, turns residents into reporters, creating a feedback loop where the community both consumes and creates content. It's a brilliant strategy: invest in people who already live in the neighborhoods you cover, and they'll become your most authentic distribution channel.

The Revenue Paradox

Here's the counterintuitive part: inewsource generates $5.2M from a 32-person team while traditional newsrooms of similar size struggle to survive. The difference? No shareholder pressure. No quarterly earnings calls. Just a clear mandate to serve San Diego and Imperial counties. Lorie Hearn's dual role as CEO and Editor-in-Chief isn't a bug—it's the feature that keeps the mission pure. When the person leading the business also leads the journalism, you get alignment that for-profit media rarely achieves.

Their tech stack reveals intentional choices. They use Tailwind CSS and Vite for speed, Bootstrap for accessibility, and PWA capabilities for mobile-first readers. This isn't a legacy CMS bolted onto a newsroom—it's a modern platform built for the way people actually consume news today. The absence of heavy ad tech in their stack is telling: they're not optimizing for ad impressions, but for reader trust and engagement.

  • 46% organic traffic proves quality journalism beats clickbait when you solve real problems
  • 44% direct traffic shows they've built a destination, not just a website
  • Documenters program transforms readers into creators, creating unbeatable community loyalty
  • Dual CEO/Editor structure aligns business and journalism in ways traditional media can't match
No paywall or subscription model
Sustainable $5.2M revenue without investor pressure
Limited national reach (932K global rank)
Deep community trust (44% direct traffic)
Smaller team than legacy competitors
Data-driven reporting that ranks organically

The Future of Local News is Here

inewsource isn't just surviving the media apocalypse—it's showing a path forward for mission-driven journalism that serves communities, not shareholders.

What tech stack does Inewsource use?

34 detected
Programming Languages1
Push Notifications1
Forms1
E-commerce & Payments1
Performance1
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Clarity
T
Tracking Pixel
B
Bing
G
Google Tag Manager
G
Google AdSense
G
Google Static
G
Google DoubleClick
G
Google Analytics

How much traffic does Inewsource get?

Traffic & Engagement

35.7K
Monthly Visits
1.5
Pages/Visit
0:42
Avg. Duration
66%
Bounce Rate
Monthly Traffic Trend-49%
69.7K
Oct 2025
Oct
49.3K
Nov 2025
Nov
35.7K
Dec 2025
Dec

Traffic Sources

Search
46%
Direct
44%
Social
4%
Referrals
5%
Email
0%
Paid
1%

Where is Inewsource's audience located?

🌍79.1%
🌍6.4%
🌍6.2%
🌍4.4%
🌍2.1%

What keywords does Inewsource rank for?

5 keywords
1news10.4M vol$0.75
2carlsbad38.2K vol$1.47
3breaking news san diego230 vol$2.11
4san marcos schools san diego200 vol
5brian warwick san diego200 vol

How is Inewsource's SEO?

Open Graph Image

OG Image preview
og:image

https://inewsource.org/wp-content/uploads/2025/11/Message-Sent-3-1-from-inewsource.png

Meta Tags

title55 chars

Nonprofit investigative news for San Diego | inewsource

description110 chars

inewsource is a community-focused nonprofit newsroom covering issues concerning San Diego & Imperial counties.

languageEN-US

Schema Types

UnknownWebPageNewsMediaOrganization

Who works at Inewsource?

Loading leads...

What do customers think of Inewsource?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Inewsource

What is Inewsource's Revenue?
Inewsource generates approximately $5M in annual revenue. With 32 employees, that's $164,000 per employee.
What does Inewsource do?
inewsource is a community-focused nonprofit newsroom covering issues concerning San Diego & Imperial counties.
How fast is Inewsource growing?
Inewsource employee count has changed by 19% year over year.
What technologies does Inewsource use?
Inewsource uses 23 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Adobe Fonts, HSTS, reCAPTCHA, PHP.
Who are Inewsource's competitors?
Inewsource's main competitors include Box Media, Ryan Seacrest, Business Rockstars, Kuku Studios, Equities.com. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Inewsource's key pages?

Export inewsource.org Data

Download the complete tech stack, analytics, leads, and company data for inewsource.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About inewsource.org

inewsource is a community-focused nonprofit newsroom covering issues concerning San Diego & Imperial counties.

Company Overview

inewsource.org
Website
news_and_media
Industry
#932,714
Global Rank
35.7K
Monthly Visitors
23
Technologies

inewsource.org Key Pages

Contact inewsource.org

Technology Stack

inewsource.org uses 23 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, PHP, and more.

Fonts

Adobe Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Push Notifications

OneSignal

Advertising

DoubleClick Floodlight, Google Ads

Traffic & Audience

35.7K
Monthly Visits
66%
Bounce Rate
1.5
Pages/Visit
0:42
Avg. Duration

inewsource.org receives approximately 35.7K monthly visitors and ranks #932,714 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:42 on the site.

The majority of inewsource.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is inewsource.org?
inewsource is a community-focused nonprofit newsroom covering issues concerning San Diego & Imperial counties.
What technologies does inewsource.org use?
inewsource.org uses 23 technologies including Adobe Fonts, HSTS, reCAPTCHA, and 17 more. View the full tech stack analysis above.
How do I contact inewsource.org?
You can contact inewsource.org via email at [email protected] or through their contact page.
What are inewsource.org's social media accounts?
inewsource.org is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is inewsource.org hiring?
Check inewsource.org's careers page for current job openings and opportunities.
How popular is inewsource.org?
inewsource.org receives approximately 35.7K monthly visitors and ranks #932,714 globally. Traffic is declining by 27.7% month-over-month.

Related Searches

inewsource.org pricinginewsource.org reviewsinewsource.org alternativesinewsource.org logininewsource.org careerswhat is inewsource.orginewsource.org tech stackinewsource.org contactinewsource.org vs competitorsinewsource.org featureshow to use inewsource.orginewsource.org integrations

This page provides publicly available information about inewsource.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit inewsource.org directly at https://inewsource.org.