infiheal.com
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Infiheal: The AI Therapist in Your Pocket
How a 46-person team built a $9.9M mental health companion that treats privacy as the product.
In a market saturated with human therapists and wellness apps, Infiheal is making a radical bet: that a chatbot can be your primary mental health companion. With $9.9M in revenue and 32,500 monthly visitors, they aren't just testing the waters—they're scaling a digital-first mental health model that prioritizes anonymity over interaction.
"They aren't building a telehealth marketplace; they are building an AI-native diagnostic tool that happens to offer human therapy as an upsell."
The 'Healo' Persona
Infiheal's core product is 'Healo™,' an AI companion that sits at the intersection of a journal and a therapist. The data reveals a fascinating user intent: their top keywords aren't 'find a therapist' or 'mental health help.' Instead, users search for 'rorschach test online free' (410 volume) and 'ink blob test.' Infiheal captures this high-intent traffic by gamifying self-discovery, funneling users from free tests into their broader mental health ecosystem.
The Privacy-First Growth Engine
With 53% of traffic coming from organic search, Infiheal has cracked the code on SEO for sensitive topics. Their 'Privacy. Our Priority.' headline isn't just a compliance statement; it's their primary growth lever. In a sector where stigma prevents users from seeking help, Infiheal’s anonymous, AI-first approach lowers the barrier to entry. They convert users who are too afraid to book a human therapist but willing to take a 'FOMO test' with an AI.
The company's tech stack—Next.js, Tailwind CSS, and Chakra UI—suggests a focus on rapid, responsive web development rather than heavy native app deployment. This aligns with their traffic sources: 34% direct traffic indicates strong brand recall, likely from users returning to the web-based companion rather than a mobile app. The team structure, featuring a Chatbot Developer and a Counselling Psychologist side-by-side, highlights their hybrid model: engineering empathy through code.
- The 'Test-First' Acquisition Funnel: Leveraging psychological quizzes (Rorschach, Love Language) as top-of-funnel magnets.
- AI as the Gatekeeper: Using the 'Healo' chatbot to triage users before escalating to human psychologists.
- Web-First Strategy: Prioritizing a responsive web app over mobile to capture organic search traffic immediately.
The Verdict: A Scalable Solution to a Stigma Problem
Infiheal proves that the future of mental health isn't just telehealth—it's AI-augmented self-discovery. By turning privacy into their primary feature, they are capturing the massive, underserved market of users who need help but aren't ready to talk to a person.
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About infiheal.com
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infiheal.com uses 6 technologies across their website including Lazy Loading, Priority Hints, Chakra UI, Bootstrap, Tailwind CSS, and more.
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infiheal.com receives approximately 32.5K monthly visitors and ranks #613,638 globally. The website has a bounce rate of 31% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 3:02 on the site.
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