In the crowded HCM software market, infinisource.com is a fascinating anomaly—a $62.6M revenue company that most investors and founders have never heard of. While competitors burn millions on SEO and brand awareness, this isolved HCM player commands a 65% direct traffic share, suggesting a deeply entrenched enterprise customer base.

"They don't chase search rankings—they own their relationships."

The technology stack reveals a modern but pragmatic approach. They're using Tailwind CSS, Bootstrap, and Ant Design—proving they care about UX but aren't reinventing the wheel. The presence of Swiper and Slick suggests they're building a decent web experience, but the lack of advanced analytics tools in the stack hints at a traditional, sales-driven growth model.

• COBRA administration is their secret weapon—niche compliance that locks in enterprise customers
• Direct traffic dominance indicates mature customer relationships, not market discovery
• The 'undefined' country traffic suggests either a data anomaly or a US-centric fortress strategy