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Influ2: The 'Account-Based' Trojan Horse
Why targeting named buyers is winning the B2B ad war
In a world drowning in 'targeted' ads, Influ2 is betting that precision beats reach. By targeting specific named buyers rather than vague company segments, they are turning the B2B playbook on its head.
"Revenue follows focus. Stop spraying and praying; start knowing exactly who you're talking to."
The 'Named Buyer' Revolution
While legacy players like 6sense and Demandbase fight over account-level data, Influ2 is pivoting to the individual. Their tech stack reveals a heavy reliance on PWA capabilities and LinkedIn integration, suggesting a platform built for the 'always-on' professional. They aren't just targeting a company; they are targeting the decision-maker's digital footprint.
The Traffic Tell
The data speaks volumes. With 33k monthly visits, 43% of traffic is direct—a massive signal for brand strength in a noisy market. Furthermore, their top keywords reveal their true competition: they are constantly compared to giants like 6sense (40k search volume) and Demandbase (21k search volume). They are the agile disruptor in a space dominated by heavyweights.
Despite being a smaller player with 128 employees, Influ2's revenue per employee is healthy. However, the 'undefined' country data in their traffic breakdown suggests either early-stage international expansion or tracking gaps that need addressing for global scalability.
- The 'Named Buyer' Pivot: Moving beyond account-based marketing to individual-level precision.
- High Intent Traffic: 40% of traffic comes from organic search, indicating strong SEO authority.
- Trust Gap: Only 1 Trustpilot review (3.7/5) signals a need for more social proof as they scale.
The Verdict: A High-Stakes Precision Game
Influ2 is building the sniper rifle in a market full of shotguns. For founders and investors, the question is whether 'focus' scales faster than 'reach.'
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Influ2 | Contact-Level ABM
Reach named buyers at every stage of the buying journey. Revenue follows focus.
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influ2.com
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Reviews (1)
An excellent solution for ABM campaigns!
At Megadeals International we have worked extensively with Influ2 over the last few years on a large number of international marketing campaigns, both for ourselves and our clients. It's been a part of our martech stack alongside platforms such as LinkedIn, Adroll (retargeting), Google ads, Facebook, Instagram, Twitter, Tik-Tok, Inzynk (IP-targeting), and others. Influ2's person-based targeting solution, which offers the possibility to reach specific individuals, adds a LOT of value. A particularly interesting use-case is when the targeted individuals work for very large companies, which would be very expensive to go after in their entirety with other platforms such as IP and LI. Overall we have had a very positive experience working with Influ2 and I can't praise our customer success manager Alexa highly enough for her professional and friendly approach. She is very knowledgeable and caring and always seems to do her very best to find a solution to our requests, usually impressively quickly. I have only good things to say! And our impression is the whole team seems to keep a very high standard. When it comes to areas of improvement, I would mention hitrate (reach) for a few markets. I also wish we had a little bit more data on exactly where we reach the reached individuals. Apart from that, nothing comes to mind. We are very satisfied and warmly recommend using Influ2.👍
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About influ2.com
Reach named buyers at every stage of the buying journey. Revenue follows focus.
Company Overview
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Technology Stack
influ2.com uses 26 technologies across their website including Sentry, PHP, Strapi, and more.
Error Tracking
Sentry
Programming Languages
PHP
CMS
Strapi
CDN
jsDelivr
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Traffic & Audience
influ2.com receives approximately 33.4K monthly visitors and ranks #788,493 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:52 on the site.
The majority of influ2.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about influ2.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit influ2.com directly at https://influ2.com.