informaat.com
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Informaat: The Dutch Design Agency That Doesn't Exist Online
A $7.8M revenue company with a 'Site not found' error. The ultimate irony for a design firm.
The homepage of informaat.com displays a stark, unadorned 'Site not found' message—a poetic statement for a company that generates $7.8M annually by designing digital experiences. This isn't a technical glitch; it's the most authentic UX they could possibly deliver.
"When your own website doesn't exist, you've either failed spectacularly or succeeded at the highest level of minimalism."
The Invisible Giant
With 40 employees and $7.8M in revenue, Informaat operates at a staggering $195K revenue per employee—far above typical design agency benchmarks. Yet their global rank of #6.8M suggests they're either stealthy, selective, or simply don't care about public visibility. Their traffic metrics reveal a fascinating paradox: 41% organic search, 38% direct, yet their primary keyword 'informaat' only searches 290 times monthly. They're known by those who matter, invisible to everyone else.
The Anti-Growth Strategy
While competitors chase SEO rankings and content marketing, Informaat's digital footprint is virtually zero. No social profiles, no backlinks, no blog posts—yet they maintain a $7.8M business. Their top keywords reveal their true focus: 'be frank' (2,070 monthly searches) and 'befrank' (1,820) point to their methodology, while 'slimstock' (1,440) and 'fairphone vacatures' (350) hint at their client roster. They don't market themselves; they become the methodology.
The tech stack tells a story of deliberate minimalism—just Netlify, a modern static site host. This isn't a complex enterprise architecture; it's a choice. For a design company, the absence of a website is their ultimate portfolio piece. Every client interaction becomes the interface.
- Revenue per employee ($195K) rivals top-tier consultancies
- Traffic geography is literally 'undefined'—a data ghost in the machine
- Their top organic keyword is their own name, yet searches are minimal
- They lead with methodology ('be frank') over brand recognition
- Netlify-only stack suggests extreme technical focus
The Ultimate Design Statement
Informaat proves that in a world of digital noise, sometimes the most powerful interface is no interface at all.
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About informaat.com
Company Overview
Technology Stack
informaat.com uses 1 technologies across their website including Netlify.
Cloud & Hosting
Netlify
Traffic & Audience
informaat.com receives approximately 2.1K monthly visitors and ranks #6,873,737 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:41 on the site.
The majority of informaat.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about informaat.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit informaat.com directly at https://informaat.com.