informed.co
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Informed.co: The Stealth Amazon Repricer
A $3.6M revenue, 32-employee powerhouse quietly optimizing Amazon sellers
In a market dominated by giants, Informed.co isn't chasing headlines—it's chasing Buy Boxes. With a lean team of just 32, this niche SaaS is quietly generating $3.6M in revenue by solving one of Amazon's most painful problems: pricing at scale.
"They're not building a platform—they're building a precision tool. In a world of feature bloat, focus is the ultimate moat."
The Amazon Seller's Silent Partner
Informed.co targets the serious Amazon seller who has moved beyond manual repricing. Their core user isn't a hobbyist—it's a business managing thousands of SKUs where a 1% price optimization translates to real dollars. The 42% direct traffic suggests a loyal, returning user base that bookmarks the tool daily, not a casual visitor browsing features.
The Efficiency Paradox
With only 884 monthly visits, Informed.co defies the 'growth at all costs' playbook. Their 32% organic traffic is led by hyper-specific queries like 'how to connect informed.co subscription to amazon'—a sign they've captured users at the moment of integration. This isn't a growth hack; it's a sign of a product that works so well, users only search for it when they need to connect it.
The tech stack reveals a modern, performance-conscious approach. Next.js powers the frontend, while Tailwind CSS and Bootstrap handle UI components. The presence of Clarity (Microsoft's analytics) alongside Google Analytics suggests a team obsessed with user behavior, not just vanity metrics. For a $3.6M revenue business, this is a lean, efficient stack that prioritizes speed and data over flashy features.
- Revenue per employee is a healthy ~$112k—indicating strong operational efficiency for a services-adjacent SaaS
- Trustpilot rating of 3.5/5 with only 4 reviews suggests either a small review volume or a product so reliable it doesn't generate complaints
- The absence of a 'Global Rank' points to a focused, niche audience rather than broad appeal
The Unsexy SaaS That Wins
Informed.co proves that in a crowded market, depth beats width every time.
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Informed Repricer | Premium Repricer for Amazon Sellers
Unlock your Amazon selling potential with Informed Repricer, the best repricing tool for Amazon to optimize prices, win Buy Boxes, and grow your profits.
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Reviews (4)
best repricer
Your software is the best on the market and quick responses to any questions we have.
great repricer. reactive and many type of repricing options possible
Did a lot of research about repricers. I tried few and this one is the best. We have been using it for 2 years now and it was a great move. We saw an increase in sales. I especially like the AI repricing.
I am a potential new customer and it…
I am a potential new customer and it appears this repricer does not care much about their customers. While others do their best to help these people just dont care.i asked them to help me by uploading my listing as I could not do it myself and my previous repricer had done this and they did not help. I wrote them again and they brushed me off. Buyer beware they are overpriced and basically dont care about customers.
Extremely unhappy, outrageous price increases and poor client relationship management
I am really unhappy with informed.co formerly appeagle. Up until this week, my plan was $25 and covered all marketplaces. I received a refund email this week for $25 and when I investigated why I was told that my plan was no longer being offered. In order to maintain the same services, it would now cost $199 per month! That is an extortionate price increase of 800%!!! The support agent Patrick informed me that notifications were sent out about this to clients but I did not receive them. It may have gone to spam. So I have a situation where my repricing service stopped suddenly at the BUSIEST time for online sellers. Funny time of the year to put such pressure on online sellers, eh? I then asked the agent if he would give me one more month of access for $25 so I could migrate to another provider. I am a small retailer and cannot afford this $199. He refused this. He did offer a rate of $99 for three months but that is still a 400% price increase. On the basis that I have been a customer for years, I consider this disreputable. So in summary, I am leaving a one-star review because of 1. The outrageous price increase 2. The fact that the communication on this appeared to not filter through (Although as mentioned I was told that the info was shared) 3. The fact that the 1st of December was chosen to no remove the legacy plan. A time which is crucial for online retailers. 4. The fact that customer service in general over the last year appears to have gotten worse and on the 6th September, there were technical issues where I couldn't even click into a product. I was told that it was because the "web hosting service is currently experiencing issues". Was I offered a discount or compensation at that time when I was unable to even use the service? No, I wasn't. 5. Most importantly though, I have been a customer for a long time and I am sure they would have had the ability to help me out but they chose not to. I don't understand how they can justify such a huge increase in price. I have already found a service provider at the same price as before and the migration took no time at all. It is up and running now.
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About informed.co
Unlock your Amazon selling potential with Informed Repricer, the best repricing tool for Amazon to optimize prices, win Buy Boxes, and grow your profits.
Company Overview
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Technology Stack
informed.co uses 15 technologies across their website including CookieYes, DoubleClick Floodlight, Microsoft Ads, Clarity, Segment, and more.
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight, Microsoft Ads, Facebook Pixel
Analytics & Marketing
Clarity, Segment, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
informed.co receives approximately 884 monthly visitors. The website has a bounce rate of 46% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of informed.co's traffic comes from .
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This page provides publicly available information about informed.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit informed.co directly at https://informed.co.