informeddna.com
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InformedDNA: The Silent Genomics Leader
A $16.5M revenue company quietly dominating clinical genomics solutions
In a market obsessed with direct-to-consumer DNA testing, InformedDNA has quietly built a $16.5M revenue engine serving healthcare organizations. While 23andMe grabs headlines, this 118-person team is solving the harder problem: making precision medicine actually work in clinical settings.
"They're not selling DNA tests—they're selling clinical decision support that happens to involve genomes."
The B2B Genomics Play
With 47% direct traffic and only 5,335 monthly visits, InformedDNA isn't chasing consumer eyeballs. Their traffic profile screams enterprise sales: healthcare organizations come directly to them, bypassing search entirely. This is the hallmark of a company with deep institutional relationships and a moat built on clinical trust, not SEO.
The Precision Medicine Gap
The top search query—'does informed dna panel check for alzheimers and parkinson's'—reveals the core market confusion. Patients are desperately seeking clarity, but InformedDNA's real value is bridging the gap between genetic data and actionable clinical decisions. They're the invisible infrastructure behind precision medicine.
Their tech stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic, enterprise-first approach rather than flashy consumer apps. The absence of Trustpilot reviews isn't a red flag—it's expected for a B2B healthcare company where trust is built through contracts, not public ratings. The leadership team, led by CEO Surya Singh, includes clinical operations and channel management roles, reinforcing the enterprise healthcare focus.
- Enterprise-first model with 47% direct traffic
- Clinical operations leadership signals deep healthcare integration
- Revenue-per-employee of ~$140K suggests efficient B2B model
- Funding-to-revenue ratio indicates capital-efficient growth
The Quiet Giant in Clinical Genomics
While others chase DTC hype, InformedDNA is building the clinical infrastructure for precision medicine's next decade
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Applied Genomics Solutions | Expertise Powering Precision Medicine
Genomics is the future of medicine & InformedDNA is a leader in applied genomics solutions, helping healthcare organizations harness the power of precision medicine.
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About informeddna.com
Genomics is the future of medicine & InformedDNA is a leader in applied genomics solutions, helping healthcare organizations harness the power of precision medicine.
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informeddna.com uses 24 technologies across their website including Font Awesome, HSTS, reCAPTCHA, PHP, and more.
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informeddna.com receives approximately 5.3K monthly visitors and ranks #3,011,499 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:26 on the site.
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