infousa.com
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InfoUSA: The $136M Data Ghost
A legacy giant with 437 employees and barely any web traffic. How?
In a world obsessed with digital scale, InfoUSA operates like a ghost in the machine: a $136M revenue business that barely registers on the open web. It’s a masterclass in B2B data sales that doesn’t need your clicks to close deals.
"If you judge a business by its website traffic, you’d mistake this revenue giant for a failed startup."
The Anti-Growth Playbook
Most SaaS companies chase 10% MoM growth and SEO dominance. InfoUSA ignores the playbook entirely. With only 297 monthly visits and zero organic search strategy, they prove that for legacy data brokers, relationships and sales teams beat algorithms every time. They aren't optimizing for clicks; they are optimizing for contracts.
The 'Data Axle' Identity
The search volume tells the real story: 'infousa / data axle' has 260 monthly searches. The brand is pivoting or has pivoted to 'Data Axle,' a more technical, infrastructure-sounding name. This isn't a consumer play; it's a backend utility for sales teams. The low traffic suggests their distribution happens through APIs, integrations, and direct sales, not inbound marketing.
The tech stack is minimal—Tailwind CSS, Cloudflare, and Turnstile. It’s a functional, secure front door, not a marketing engine. The presence of Turnstile (Cloudflare's anti-bot tool) suggests they are protecting high-value endpoints rather than encouraging open browsing. They are guarding the data, not giving it away.
- Revenue-to-Traffic Ratio is inverted: High revenue, near-zero web footprint.
- Sales-Led Motion: 2 Account Executives listed suggests a high-touch, outbound sales model.
- Brand Transition: Traffic data points to 'Data Axle' as the dominant identity.
The Quiet Giant
InfoUSA proves you don't need a viral blog post to build a nine-figure business—you just need the data everyone else wants.
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About infousa.com
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Technology Stack
infousa.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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Cloudflare Turnstile
Cloud & Hosting
Cloudflare
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Tailwind CSS
Traffic & Audience
infousa.com receives approximately 297 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of infousa.com's traffic comes from .
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