In an era dominated by telecom giants, InfoWest operates on a radically different playbook: hyper-local expertise, zero data caps, and a 31-year head start in the Mountain West. They aren't trying to be the next Comcast—they're already the internet people for their community.

"Their 77% direct traffic isn't a marketing failure—it's proof of a captive audience that types 'infowest.com' directly into their browser."

The keyword strategy reveals their true competitive edge. While competitors fight for 'internet service' (volume: 368K), InfoWest owns specific queries like 'infowest internet availability' and 'infowest internet pricing and packages.' They're not fishing in the ocean; they're harvesting their own pond. The surprising inclusion of 'best board games' (37,880 monthly volume) in their keyword portfolio suggests either a content marketing experiment or an accidental SEO win—either way, it shows they're thinking beyond traditional ISP marketing.

• 31 years of local operations creates unmatched brand trust
• Zero data caps in an era of metered bandwidth is their killer feature
• Gigabit speeds from local experts vs. national call centers
• 85 employees serving a $12.3M revenue business = efficient operations