inglesideonline.org
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Ingleside: The 3-Community Empire
A deep dive into a $24.8M not-for-profit Life Plan operator
Ingleside isn't just selling retirement; they are engineering a high-touch, high-trust ecosystem for seniors in the competitive Washington, DC metro. With only 92 employees generating $24.8M in revenue, they are the definition of a lean, high-value operation.
"Ingleside proves that in the high-stakes world of senior living, massive scale isn't a prerequisite for massive impact."
The Life Plan Fortress
Ingleside operates three premier Life Plan Communities (formerly CCRCs). This model is the gold standard of senior care, offering a 'continuum of care' from independent living to skilled nursing. It's a sticky business model—once residents move in, they rarely leave because Ingleside handles their entire aging journey. This creates long-term occupancy security that standalone assisted living facilities can't match.
The SEO Paradox
The traffic data reveals a fascinating blind spot. While they capture 43% of traffic organically, their top keywords are dominated by specific community names ('Ingelside at Rock Creek', 'Westminster at Lake Ridge'). However, they are missing the broader, high-intent search terms. A query like 'I am 80 yrs and have a tsp of raw honey' ranking as a top keyword suggests their content strategy is either highly specific or slightly unfocused, missing the broader 'senior living near me' goldmine.
The financial efficiency here is noteworthy. With $24.8M in revenue spread across 92 employees, Ingleside generates approximately $270,000 per employee. For a non-profit in the healthcare sector—where margins are traditionally thin—this indicates a highly optimized operational structure. The lack of external funding data suggests a self-sustaining, cash-flow-positive model driven by resident fees rather than venture capital or grants.
- High-Value Operations: ~$270k revenue per employee.
- Niche Dominance: Strong local brand recognition in the DC metro area.
- Sticky Demographics: Life Plan model ensures long-term customer retention.
- Tech Stack: Modern frontend tools (Tailwind, jQuery) indicate a focus on user experience.
The Quiet Giant
Ingleside isn't chasing viral traffic; they are capturing high-value residents in a high-cost market, proving that depth beats width in senior care.
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Retirement Communities and Assisted Living in Washington DC - Ingleside
Ingleside offers three, premier, not-for-profit Life Plan Communities located within the Washington, DC, metro area. Residents have access to a complete continuum of care including: independent living, memory care, assisted living, skilled nursing, and rehabilitation services.
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About inglesideonline.org
Ingleside offers three, premier, not-for-profit Life Plan Communities located within the Washington, DC, metro area. Residents have access to a complete continuum of care including: independent living, memory care, assisted living, skilled nursing, and rehabilitation services.
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inglesideonline.org uses 26 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
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Font Awesome, Google Fonts
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HSTS
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Sentry
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PHP
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WordPress
Marketing Automation
HubSpot
Traffic & Audience
inglesideonline.org receives approximately 11.6K monthly visitors and ranks #2,284,246 globally. The website has a bounce rate of 76% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:07 on the site.
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