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INKY: The GenAI Email Security Play
How a 54-person company is outmaneuvering giants with AI-first email protection
In a market dominated by legacy players, INKY is betting that Generative AI isn't just a feature—it's the entire security stack. With a lean team of 54 and $31.8M in funding, they're building the future of email security for MSPs, one AI-powered threat detection at a time.
"They're not just adding AI to email security—they're rebuilding the entire category around it."
The MSP Playbook
INKY has carved out a specific niche: Managed Service Providers. Rather than selling directly to enterprises, they empower MSPs to protect hundreds of businesses simultaneously. This B2B2B model creates a multiplier effect—a single MSP customer can represent dozens or even hundreds of downstream accounts. With 60% of traffic coming directly to inky.com, their brand recognition among MSPs is strong and growing.
The GenAI Advantage
While competitors bolt AI onto legacy systems, INKY's architecture is AI-native from the ground up. Their top keywords reveal their focus: 'dmarc monitoring' (540 monthly searches) and phishing examples show they're targeting technical decision-makers who understand modern email authentication. The company's founder, David Baggett, brings deep expertise from his background at ITA Software (acquired by Google), giving them credibility in the AI/algorithm space.
The traffic data tells an interesting story. With 135,228 monthly visits and a global rank of #330,103, INKY is a mid-tier player in the cybersecurity space. But what's more telling is the traffic composition: 60% direct traffic versus 28% organic search. This suggests strong brand recall and customer loyalty—users are typing 'inky.com' directly rather than discovering them through search. For a B2B security company, this direct engagement is a powerful signal of product stickiness.
- AI-native architecture vs. bolt-on AI features
- MSP-focused GTM strategy creates leverage
- Strong direct traffic indicates brand strength
- Founder pedigree from Google/ITA Software
- GenAI positioning differentiates from legacy vendors
The AI-First Security Bet
INKY is betting that Generative AI will fundamentally reshape email security—and they're building the infrastructure to win that future.
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INKY Technology | Email Security Platform | Eliminate Phishing Threats
INKY delivers GenAI-powered email security solutions for MSPs, simplifying IT management while protecting businesses from sophisticated threats.
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About inky.com
INKY delivers GenAI-powered email security solutions for MSPs, simplifying IT management while protecting businesses from sophisticated threats.
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inky.com uses 15 technologies across their website including YouTube Embed, Font Awesome, HSTS, and more.
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inky.com receives approximately 135.2K monthly visitors and ranks #330,103 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:33 on the site.
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