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Inlogik: The 86-Person Powerhouse in Card Control
How a focused fintech is quietly dominating a $12.5M niche with 73% direct traffic
In a world obsessed with explosive growth and viral marketing, Inlogik plays a different game. With just 86 employees and a laser focus on card control systems, they've built a $12.5M revenue machine where 73% of traffic comes directly to their domain. This isn't a startup chasing scale—it's a precision instrument dominating a specific financial workflow.
"Inlogik doesn't chase traffic—it captures intent. 73% direct traffic means they own their category."
The 73% Direct Traffic Anomaly
While most B2B fintechs fight for organic search visibility, Inlogik has achieved the holy grail: 73% direct traffic. This signals strong brand recognition and customer loyalty. Their 18% organic traffic is just icing on the cake. The real story? Customers type 'inlogik.com' directly into their browsers. This is the mark of a category leader, not a keyword-chaser.
The 86-Person Efficiency Engine
With 86 employees generating $12.5M in revenue, Inlogik achieves ~$145K revenue per employee. This efficiency ratio suggests a highly automated, product-led model. The executive team—Richard Eskell (CEO), Louise Draper (CRO), Ross Withers (COO)—shows a balance of commercial, risk, and operational excellence. This isn't a team chasing hype; it's a team building sustainable infrastructure.
The keyword data reveals their strategic positioning. While 'inlogik' and 'inlogik sydney' show brand dominance, the presence of 'expenseme pro' and 'feed me expense account' suggests they're expanding into adjacent expense management territory. This isn't just card control—it's becoming a unified financial operations platform.
- 73% direct traffic signals exceptional brand equity in B2B fintech
- 86 employees → $12.5M revenue = $145K/employee efficiency ratio
- Tech stack (jQuery, Tailwind, Bootstrap) suggests mature, stable infrastructure over bleeding-edge tech
- Sydney-based with global ambitions (98% traffic from 'undefined' suggests international reach)
- Dual focus: card control + expense management expansion
Inlogik is playing chess while others play checkers
They've built a defensible moat through category ownership, not marketing spend. For founders and investors, this is a masterclass in B2B fintech efficiency: less noise, more revenue, and a customer base that types your URL directly.
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Inlogik: Trusted Card Control, Management & Reporting Platform
Inlogik: Leading global provider of card control systems, card management, and reporting platform for simple card control. Book a demo.
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About inlogik.com
Inlogik: Leading global provider of card control systems, card management, and reporting platform for simple card control. Book a demo.
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inlogik.com uses 24 technologies across their website including Font Awesome, PHP, WordPress, and more.
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inlogik.com receives approximately 229.5K monthly visitors and ranks #121,540 globally. The website has a bounce rate of 22% with visitors viewing an average of 8.7 pages per visit. Users spend an average of 7:34 on the site.
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