While everyone chases AI hype, a Colombian tech firm is quietly extracting $18.1M annually by doing one thing exceptionally well: making SAP less painful. In a market saturated with digital transformation buzzwords, Innova Apps is the antithesis—pragmatic, modular, and ruthlessly focused on process optimization.

"They aren't selling software; they're selling time back to SAP administrators who are drowning in manual processes."

The tech stack tells a story of modernization within constraints. They use jQuery and Bootstrap—stable, battle-tested technologies—alongside Tailwind CSS for modern UI styling. This hybrid approach suggests a team that prioritizes reliability and speed of delivery over chasing the latest framework. It’s the engineering philosophy of a service company that needs to ship robust solutions, not experimental prototypes.

• Revenue per employee: ~$145k (indicating high-value consulting/services, not low-margin body shopping)
• Traffic concentration: Undefined regions dominate 50.8% of traffic, suggesting a strong regional foothold (likely LATAM) with room for global expansion
• Lead capture: Direct traffic accounts for 29%, proving strong brand recall and repeat visitors—critical for B2B service firms