innovis.com
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Innovis: The Invisible Credit Giant
A $58M revenue company with 60% direct traffic and zero public product pages
When you visit innovis.com, you're met with a cryptic error message, not a polished product landing page. Yet, this invisible company generates $58.7M annually from 81,000 monthly visitors who somehow know exactly where to go. This isn't a startup—it's a shadow banking infrastructure.
"60% direct traffic means Innovis isn't marketing to consumers—it's the backend infrastructure powering banks, lenders, and identity services."
The Invisible Customer
Innovis doesn't have a public-facing product because its customers are enterprises. The top keywords reveal the real story: 'Innovis security freeze' (1,020 searches) and 'Innovis credit freeze' (490 searches) are consumer-facing, but they're searching for a service their bank or lender forced them to use. The 60% direct traffic isn't brand loyalty—it's mandated usage.
The Backend Revenue Engine
With 254 employees and $58.7M in revenue, Innovis generates $231K per employee—solid for a B2B infrastructure play. But the real story is in the traffic. 81K monthly visits with 33% organic search means they're not fighting for keywords. The 'undefined' countries (99.2% of traffic) suggest a US-focused operation with international enterprise clients who don't browse—they integrate.
The tech stack reveals the operational reality: Ruby on Rails for backend, jQuery and Tailwind for legacy UI, and OneTrust for compliance. This isn't a cutting-edge fintech startup; it's a stable, decade-old infrastructure platform. Dynatrace monitoring suggests they're serious about uptime—critical when you're the invisible backbone of credit decisions.
- Revenue-per-employee of $231K suggests efficient B2B operations, not consumer scale
- 60% direct traffic indicates mandated usage, not organic discovery
- Top keywords are all 'freeze' related—security and compliance drive the business
- Ruby on Rails + jQuery stack suggests mature, stable infrastructure over innovation
Innovis is the infrastructure, not the product
While consumer fintechs burn cash on brand, Innovis quietly powers credit decisions with $58M in revenue and 60% direct traffic. The error message isn't a bug—it's a feature. They don't need to market to you because your bank already integrated them.
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About innovis.com
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Technology Stack
innovis.com uses 7 technologies across their website including Ruby on Rails, OneTrust, Dynatrace, Google Analytics, and more.
Backend Frameworks
Ruby on Rails
Privacy & Consent
OneTrust
Analytics & Marketing
Dynatrace, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
innovis.com receives approximately 81.5K monthly visitors and ranks #323,375 globally. The website has a bounce rate of 30% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 3:29 on the site.
The majority of innovis.com's traffic comes from undefined, undefined, .
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