inology.com
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Inology: The ERP That's Quietly Eating Mid-Market Finance
A deep dive into the Spanish tech stack that turns expense control into an automation engine.
In a market saturated with bloated ERPs and siloed point solutions, Inology is betting big on the unsung hero of business operations: granular expense control. They aren't just selling software; they are selling the elimination of economic leakage.
"Inology isn't chasing vanity metrics. With a lean team of 118 generating $17.1M, they are proving that deep vertical utility beats broad horizontal features every time."
The Keyword Strategy
Inology's SEO isn't accidental. They rank for high-intent, problem-aware queries like 'perdida economica por malware' (economic loss from malware) and 'el beneficio de un control eficiente de gastos'. They aren't just chasing 'ERP'—they are chasing the pain points that lead to ERP implementation. Their traffic share is overwhelmingly domestic, indicating a laser focus on the Spanish-speaking market before global expansion.
The Tech Stack Reality
The technology profile reveals a pragmatic approach. While they leverage modern libraries like Tailwind CSS and Swiper for the frontend, the heavy lifting is done by established workhorses like jQuery and Bootstrap. It’s a stack built for reliability over bleeding-edge trends, prioritizing speed of iteration and browser compatibility—crucial for the enterprise clients they serve.
The narrative here is one of consolidation. By integrating expense management, time tracking, and process automation into a single ERP layer, Inology eliminates the friction between disparate systems. The data suggests they are winning on specific use cases—like virtual card management—rather than trying to be everything to everyone.
- Vertical Integration: They control the flow of money (expense control) and the flow of time (access tracking) in one platform.
- Problem-First SEO: Ranking for 'economic loss' keywords shows they understand the C-suite's fears.
- Lean Operations: A revenue-per-employee ratio that suggests high efficiency and scalability.
The Verdict: A Sleeper Hit
Inology is the infrastructure play you haven't noticed yet. For investors and founders, this is a case study in dominating a niche before expanding the empire.
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Soluciones de software de gestión empresarial - Inology
Controla la gestión de gastos, optimiza el control horario y de accesos y maximiza la automatización de procesos con nuestro ERP.
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About inology.com
Controla la gestión de gastos, optimiza el control horario y de accesos y maximiza la automatización de procesos con nuestro ERP.
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inology.com uses 18 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Traffic & Audience
inology.com receives approximately 3.7K monthly visitors and ranks #3,716,228 globally. The website has a bounce rate of 18% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 4:28 on the site.
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