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inoviv.com

20 technologies
VerifiedVisit683/mo$6M4120 Tech25 Leads
Deep Dive

Inoviv: Precision in Every Protein

How a 41-person biotech is quietly revolutionizing drug discovery with targeted LC-MS proteomics

In a biotech landscape crowded with broad-spectrum genomics, Inoviv is betting on precision. They're not just measuring proteins—they're building an end-to-end proteomics platform specifically for drug discovery, where speed and accuracy directly translate to saved lives and reduced R&D burn.

41
employees
$6.4M
annual revenue
$8.43M
total funding
683
monthly visits

"Inoviv isn't chasing consumer traffic—they're building a specialized moat in the high-stakes world of drug development, where a single biomarker can unlock a billion-dollar pipeline."

The Niche Strategy

While mass spectrometry companies chase clinical diagnostics, Inoviv carved a surgical niche: quantitative LC-MS proteomics for drug discovery. Their 41-person team generated $6.4M in revenue—remarkable efficiency ($156K/employee) that signals deep technical expertise rather than growth-at-all-costs burn. This is a precision instrument company, not a platform play.

The Traffic Paradox

Here's the counterintuitive signal: 683 monthly visits with 50% from undefined regions suggests their marketing isn't optimized for broad discovery. Yet 40% organic traffic and 37% direct traffic indicate a highly qualified, referral-driven audience. When your top keywords are 'Michael Heneka' and 'Adrian Harris Oxford' (both academic researchers), you're not building SEO—you're building scientific credibility.

The tech stack tells a story of modern efficiency: Tailwind CSS, GSAP animations, and lazy loading suggest a lean web presence optimized for speed over flash. No Trustpilot reviews? That's expected—pharma clients don't leave public reviews for R&D vendors. The LinkedIn presence (their only visible social profile) aligns perfectly with B2B biotech marketing where relationship-building trumps social virality.

  • Revenue per employee ($156K) suggests high-margin, specialized services—not low-margin sequencing
  • Top search terms reveal academic/researcher traffic, not commercial buyers
  • Minimal web presence (683 visits) paradoxically indicates a high-value, referral-driven sales cycle
  • Funding ($8.43M) supports 41 employees for ~2 years at current burn, suggesting disciplined capital efficiency
No mass-market brand awareness
Deep technical moat in LC-MS proteomics
Minimal digital footprint (683 visits)
End-to-end support from biomarker to drug candidate
No public pricing or productized offerings
Academic credibility driving referral business
Limited keyword strategy for broad commercial search
Capital-efficient operations ($156K/employee)

The Anti-Platform Play

Inoviv isn't building a platform for everyone—they're building a precision instrument for the 1% of biotech that matters: drug developers who need quantitative protein data they can trust with their clinical candidates.

What tech stack does Inoviv use?

29 detected
Security1
Programming Languages1
Cloud & Hosting1
Marketing Automation1
Web Standards2
JavaScript Libraries4
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
H
HubSpot
G
Google Static
G
Google APIs
G
Google Tag Manager
J
jsDelivr
G
Google AdSense
G
Google Analytics

How much traffic does Inoviv get?

Traffic & Engagement

683
Monthly Visits
1.7
Pages/Visit
0:05
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+713%
84
Oct 2025
Oct
0
Nov 2025
Nov
683
Dec 2025
Dec

Traffic Sources

Search
40%
Direct
37%
Social
7%
Referrals
13%
Email
0%
Paid
2%

Where is Inoviv's audience located?

🌍50.3%
🌍49.7%

What keywords does Inoviv rank for?

3 keywords
1michael heneka160 vol
2adrian harris oxford130 vol
3rob kniaz50 vol

How is Inoviv's SEO?

Open Graph Image

OG Image preview
og:image

https://inoviv.com/wp-content/uploads/2021/12/img-hero-circle.webp

Meta Tags

title13 chars

Home - Inoviv

description139 chars

Multiplexed & quantitative LC-MS proteomics with end-to-end support for drug discovery & development using rapid, robust biomarker analysis

languageEN-US

H1 Tags

h1Precision in Every Protein

Schema Types

Unknown

Who works at Inoviv?

Loading leads...

What do customers think of Inoviv?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Inoviv

What is Inoviv's Revenue?
Inoviv generates approximately $6M in annual revenue. With 41 employees, that's $155,000 per employee. The company has raised $8M in total funding.
What does Inoviv do?
Multiplexed & quantitative LC-MS proteomics with end-to-end support for drug discovery & development using rapid, robust biomarker analysis
How fast is Inoviv growing?
Inoviv employee count has changed by 3% year over year.
What technologies does Inoviv use?
Inoviv uses 20 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Inoviv's competitors?
Inoviv's main competitors include Dermavant Sciences, Metrum Research Group, Clovis Oncology, ArcherDX, Inscripta. These companies operate in similar markets and compete for the same customer base.

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How to contact Inoviv?

Social Profiles

What are Inoviv's key pages?

Export inoviv.com Data

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Raw JSON Data

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About inoviv.com

Multiplexed & quantitative LC-MS proteomics with end-to-end support for drug discovery & development using rapid, robust biomarker analysis

Company Overview

inoviv.com
Website
683
Monthly Visitors
20
Technologies
25+
Employees

inoviv.com Key Pages

inoviv.com Social Media

Contact inoviv.com

Technology Stack

inoviv.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Cloud & Hosting

Fastly

Traffic & Audience

683
Monthly Visits
41%
Bounce Rate
1.7
Pages/Visit
0:05
Avg. Duration

inoviv.com receives approximately 683 monthly visitors. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:05 on the site.

The majority of inoviv.com's traffic comes from undefined, .

Frequently Asked Questions

What is inoviv.com?
Multiplexed & quantitative LC-MS proteomics with end-to-end support for drug discovery & development using rapid, robust biomarker analysis
What technologies does inoviv.com use?
inoviv.com uses 20 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 14 more. View the full tech stack analysis above.
How do I contact inoviv.com?
You can contact inoviv.com through their contact page.
What are inoviv.com's social media accounts?
inoviv.com is active on linkedin. You can find links to all their social media profiles in the social section above.
How popular is inoviv.com?
inoviv.com receives approximately 683 monthly visitors.

Related Searches

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This page provides publicly available information about inoviv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit inoviv.com directly at https://inoviv.com.