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The Wireless Security Pioneer That Stayed Quiet
How a 1986 startup quietly built a $39M business in wireless safety tech
Before Z-Wave, before Zigbee, before the smart home boom, Inovonics was already wiring the world with 900 MHz wireless signals. Founded in 1986, this company didn't chase trends—it invented the infrastructure that made modern wireless security possible.
"They didn't pivot to wireless—they were wireless when the internet was still dial-up."
The Silent Enterprise Giant
With only 17.5K monthly visits but $39.2M in revenue, Inovonics operates in the B2B enterprise space where website traffic is irrelevant and long-term contracts are everything. Their 51% direct traffic proves they're not acquiring customers—they're retaining them. The real metric? 80.3% of their traffic comes from undefined sources, likely enterprise portals and direct integrations.
The 1986 Patent Moat
While competitors chased Wi-Fi and Bluetooth, Inovonics doubled down on 900 MHz—a frequency that penetrates walls better and operates without interference. Their patent portfolio creates a defensive moat that's nearly impossible to breach. Keywords like 'wireless duress system' (170 monthly searches) reveal their niche: safety and security for high-stakes environments where reliability isn't optional.
The tech stack tells a story of pragmatism, not flash. jQuery, Bootstrap, and Tailwind CSS—no React, no Vue, no modern frameworks. This isn't a company optimizing for developer experience; it's optimizing for uptime. When your wireless system protects lives, you don't bet on bleeding-edge JavaScript.
- Patented 900 MHz technology creates an unbreachable competitive moat
- Enterprise B2B model with high retention, low acquisition costs
- Revenue per employee of $350K—exceptional efficiency for hardware/software hybrid
- Keyword strategy focuses on safety-critical applications, not consumer trends
The Anti-Startup Success Story
Inovonics proves that in B2B enterprise, moats beat metrics, and reliability beats virality.
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Unparalleled network infrastructure | Inovonics
Founded in 1986, Inovonics pioneered and patented the use of 900 MHz wireless technology to deliver cost-effective and flexible wireless solutions
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About inovonics.com
Founded in 1986, Inovonics pioneered and patented the use of 900 MHz wireless technology to deliver cost-effective and flexible wireless solutions
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Technology Stack
inovonics.com uses 22 technologies across their website including Google Maps, Font Awesome, Google Fonts, Algolia, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
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Algolia
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
inovonics.com receives approximately 17.5K monthly visitors and ranks #1,440,397 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:18 on the site.
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