Inovretail isn't trying to build another e-commerce platform—it's solving the messy, unglamorous backend that makes retail actually work. With Seeplus, they're orchestrating everything from order processing to returns management, and they're doing it with a lean team that punches far above its weight class.

"Inovretail proves that in retail tech, depth beats breadth—owning the entire fulfillment stack is more valuable than building a thousand integrations."

The Trustpilot rating of 3.4/5 with just 3 reviews tells a story of a B2B company that doesn't live or die by consumer ratings. This is enterprise software—relationships matter more than review counts. The fact that they're still maintaining a presence on review platforms while serving complex retail clients shows they care about transparency, even when their business model doesn't require it.

• 43 employees generating $10.7M = $250K+ revenue per employee (exceptional efficiency)
• Direct traffic dominates (67%)—indicating strong brand recall and repeat customers
• Tech stack shows modern frontend (Tailwind, Bootstrap) with enterprise-grade tools (Zendesk)
• CEO Trond Kongrød leads a team focused on the unsexy but critical: fulfillment orchestration